You vs We

Joe ComoWebsite Tips0 Comments

Many companies make the mistake of writing in a way of “we do this” and “we do that.”  Nothing turns a visitor off more than that.  Think more “you” and less “we”.  Let’s look at an example. Imagine you are heading to a website to read about a certain type of oranges for sale.  Here is what the website says … Read More

One Font Type

Joe ComoWebsite Tips0 Comments

Is font important on a website?  Yes!  The font is an important element in creating a visitor-oriented homepage.  You’ve heard me mention visitor-oriented homepage before right? Here are some “rules” about font – Make sure that you are using only one font type throughout the page.  This is very important so that the eye follows along properly from paragraph to … Read More