Legal Risks to Using Social Media

Joe ComoWebsite Tools0 Comments

It’s probably never crossed your mind that your business could take on some legal risks if you or your employees use social media as part of your marketing strategy.  It’s a good idea to take the follow under consideration when promoting your company through social media.   #1. Intellectual property   Be careful about using content created by others. It’s OK to comment … Read More

5 Myths of Social Media Marketing

Joe ComoWebsite Tools0 Comments

Social media marketing is all the rage and yet it appears to be here to stay.  Unfortunately, so are the misconceptions. You may be a small business owner considering putting your time, money and energy into social media marketing.  Before you dive right in, here are some myths that require busting! #1: Social media marketing is free While it’s true … Read More

Internet advertising revenues set a new record

Joe ComoWebsite Tools0 Comments

Internet advertising revenues set a new record for the first quarter of 2012.  $8.4 billion is the reported revenue according to the IAB – Interactive Advertising Bureau. It is the highest revenue ever reported and is a 15 percent increase over the $7.3 billion reported in the first quarter of 2011. Randall Rothenberg is President and CEO of IAB, and says, “More online consumers than … Read More

Salesforce buys Buddy Media for $700 Million

Joe ComoWebsite Tools0 Comments

The cloud-computing giant, Salesforce, announced the purchase of social-media company Buddy Media for almost $700 million. Salesforce faces increased competition from Oracle and other software pwerhouses. Oracle is ready to announce its Public Cloud service, most likely launching it this week.  With launch of Oracle Public Cloud, Oracle is inducing a major technological challenge to Salesforce. Buddy Media focuses on social network marketing, selling … Read More