Bryn Kirk

Yelp is a mobile social media application that connects people with local businesses. Yelp was founded in 2004.  The app is used to help people find businesses like hair stylists, restaurants, and mechanics located in their immediate area.  You can access Yelp via mobile devices like iPhones, Tablets, BlackBerry, and more.

Yelp had approximately 66 million monthly unique visitors by the end of last year, 2011.

Local businesses set up Yelp Business accounts on line.  This free account allows you to post photos and send messages to customers.  Also, Yelp makes money by selling ads to local businesses.

Visitors, called Yelpers, are encouraged to write and post reviews about the businesses and their services or products.  Yelpers have written over 25 million local reviews.  In addition to reading reviews, Yelp can help you find events, lists and to talk with other Yelpers.

Another mobile app, called Foursquare, also connects people to businesses. 

Foursquare combines a city-guide with a friend finder and turns it into a competitive game. It allows visitors with a cell phone to “check in” at local businesses and send that announcement by way of social network sites such as Twitter.

Tip #1:  Yelp and Foursquare can be powerful marketing tools for business, especially serving your local clientele. At the very least, set up an account and get your business identity out there.  If you are in the hospitality business (restaurant owner), you’ll want to get to know Yelp really well!

Tip #2:  Use Yelp to announce special promotions and offers.

Tip #3:  Advertise! Sign up with Foursquare and Yelp to take advantage of advertising opportunities. Draw people to your company that live and work in your vicinity.

Tip #4:  Yelp permits you to include your website URL for your business. You can also upload photos to your profile, making your business look more professional and trustworthy.

Tip #5:  Ask your customers and clients to write reviews about your business.

Tip #6:  Be sure to optimize your website for local searches!

You might ask yourself why would you spend valuable time participating in discussions and writing comments on other people’s blogs?

It takes time to establish a reputation of being the expert in your industry.  Since your customers don’t always find you, it’s up to you to “get out there” and build your own credibility.

Tip #1:  Learn and identify 2 or 3 blogs in your industry, or one that services your target market, and start reading them regularly.  Be sure to participate in the discussions. Try to add value to the discussion by using personal experience about things that have worked for you in the past, or things that have not. Get to know the other people that visit and write.  These will be good contacts. 

Tip #2:  After you’ve established a level of trust and credibility, you will feel more comfortable asking the blog owners whether they would let you to post an article as a guest author on their blog.  This is a good way to make you stand out as a knowledgeable resource for the topic.  Your new audience can become prospects or at least contacts in your network.

Tip #3:  You should also ask others to become a guest author for your blog. They might bring their audience to you. 

Using these techniques to market your company will take time but it will make opportunities, too! Don’t wait!

LinkedIn is a leading social network for professionals.  There are almost 50 million users from over 200 countries!

Tip #1:  Reserve your business name and create a LinkedIn account.  Explore LinkedIn to learn more about it and as always, check to see if your competitors are using it, too! 

Tip #2:  Check to see if some of your customers are on LinkedIn and connect with them.

Tip #3:  LinkedIn has some wonderful features that either people don’t know about or don’t use.  For example, you can ask your customers, clients and vendors to give you a “recommendation” on your company profile. Recommendations will give your business more credibility with both potential and new customers. Recommendations can give your LinkedIn profile higher search engine results.

Tip #4:  A good marketing strategy on LinkedIn involves “groups”.  Join groups that are a good match to your business and start some conversations. Show off your expertise by answering questions presented in these conversations. If you can’t find a useful group as a resource, start one!

Twitter has grown very popular among small businesses as an incredible way to market through a social media platform.

If your company hasn’t signed up on Twitter yet, sign up for a business account today! Twitter itself offers an easy to use guide to help you understand what it can do for you.

Tip #1:  Spend a few minutes becoming familiar with Twitter.  Do some basic searches to find out what type of content and service is available. Search using key words that are applicable for your industry. 

Tip #2:  Take note if your competitors show up!  If they do, pay attention to how they use it.

Tip #3:  Search for your own company name.  You may be surprised to see your customers are already talking about you! Start thinking about a strategy on how to use Twitter for your business.

Tip #4:  Twitter offers businesses unique marketing tools such as desktop and mobile Twitter apps like TweetDeck, Seesmic, and Tweetie. Some apps will allow you to set up predefined searches so that you can monitor important keywords (like your business name!).  You can also group people you follow into organized and relevant ways.  There is also a web tool called Twitterfall, which will allow you to set up more advanced searches to follow trends and “hot” industry topics.

Planning and executing effective marketing is a challenge for every business. Give your marketing efforts new life by using social media.

Facebook has over 300 million users. This may seem like a huge number for you to target but Facebook offers a very powerful way to build a social marketing presence and connect to prospects at a low cost.

If you’re business is not already active on Facebook; get started right away!

Tip #1:  Search Facebook for your competition and take a look at their Facebook set up. Spend some time reading their posts, looking photos and/or videos and get an understanding of how they’re using Facebook to market themselves. Note the types of Pages they have created, any groups they have created, and how many fans do they have?

Tip #2:  Be aware that if you use your company name for your personal account, you won’t be able to use it for your company’s Fan Page (Fan Pages have special rules).  Create a page before reserving your company’s name.

Tip #3:  Register a Business Account on Facebook.  There are limitations on these types of accounts but you’ll have a Business Fan Page to send out your message. As people register as a “fan” they will view your updates as they flow to their pages. You can also link to local ads on Facebook.

In increasing numbers, companies are using Facebook, LinkedIn, and Twitter to recruit new employees.   Businesses use social media as a source to find qualified candidates and as a way to investigate applicants they are considering hiring.

Recruiting from social media is a new venture for many companies. That means they are still in the experimenting phase and there are no strict rules on what to do and what not to do be successful recruiting this way.

There are some tactics, however, that businesses can use to make the right connections with appropriate people in their industry.

Make connections with people BEFORE you need them.  Take a bit of time each day using social media to identify people that have what your business values like graduates of a certain college or technical school, people that work in the same industry, those with certain skills, etc.

 Stay in touch on Twitter and the other networking sites. Join specific Groups on LinkedIn and Facebook.  Be sure to post your thoughts and join in the discussions.

When businesses are actively involved in different networking media, they may be able to avoid hiring the wrong people.  Monitor your potential hires for inappropriate posts or “red flags”. 

Growing your network (LinkedIn) and adding followers (Twitter) and fans (Facebook) will give your company a large pool of qualified candidates when you need them.

Website builders (and website creation software) are tools that give you a way to build and design your own site. Website builders are intended to be for the DYI (do-it-yourself) person with little knowledge of programming code like HTML or PHP.

Many website builders are free as long as you use the hosting provider that offers that free service. An alternative is to purchase the software and then you have the flexibility of hosting the site anywhere you want.

According the web builder experts, your website builder should:

-          include a good library of webpage templates. 

-          allow you to add scripts such as JavaScript and VBScript.

-          include multimedia such as Flash animation, video and audio.

-          offer ecommerce, shopping carts or the ability to sell goods and services online.

-          include FTP functions.

-          let you edit the HTML code directly, if necessary.

-          come with a large selection of images like clip art, animated .gifs, and buttons.

-          allow you to optimize, resize, and crop images.

-          be easy to use.

-          offer a user guide, an on-line knowledgebase and some limited technical support.

I recently read an ad for a web building tool that claimed, “….you can build a new website in minutes!”  I just shake my head because I don’t know of any do-it-yourself project that can be completed in minutes.  More often than not, overwhelmed and frustrated people call Comstar for help because they’re in over their head using a web builder.   Sometimes the web builder was too limited and couldn’t do the things they wanted it to do.  Or, they got started and discovered that they just don’t have the time to complete such a big project.   

What I hear most from business owners is that they want their site to be easy to manage, easy to update.  And they want to leave the web building to someone else!  If you’ve reached this point, call me, Bryn, at 262-953-6025 or visit me on the web, www.comstar.biz.

For years, internet users had only a dial-up connection to the world wide web.  Do you remember the ads and free trial disks in the mail from AOL?  With today’s high speed internet, you might think dial-up is dead, but there are still a few hangers-on.

As of September 2011, AOL reported they have slightly over 3 million dial-up customers.  By the way, they pay an average of $17.95 a month for that service, which is 50 times slower than a typical broadband connection!

Dial-up is a dying service, however.  In 2009, the number of U.S. households that had dial-up was estimated at 4.7 million. In 2010, the number dropped to 4 million and in 2011, it dropped again to 3.2 million.  Experts predict that by 2015 the number will decline to 1 million households.

For many years, AOL reported losing 5 million dial-up customers a year to high-speed alternatives.

Wauknet was Waukesha’s first dial-up service provider founded in 1996.  Yes, we still have dial-up users!  Many of those remaining customers can’t get access to high speed in the areas they live.  They say dial-up is better than no connection at all! 

Throughout my years as technical support manager for Wauknet, I’ve learned there’s something unique about long time dial-up users’ personalities.  They are so used to waiting that they have become very patient.  Some swear there are advantages to waiting for a web page to load, such as, “it’s the right amount of time to make a pot of coffee or it’s a good time to put dinner in the oven”.   They know dial-up is on its way out, but they don’t care.  They wonder, WHAT’S THE HURRY??

There are many ways a personal electronic device can connect to the internet.  They all use different hardware and each has a range of connection speeds.  As technology changes, faster internet connections are needed to handle those changes.  I thought it would be interesting to list some of the different types of internet connections that are available for home and personal use, paired with their average speeds.   

Dial-Up (Analog 56K).

Dial-up access is cheap but slow. A modem (internal or external) connects to the Internet after the computer dials a phone number.  This analog signal is converted to digital via the modem and sent over a land-line serviced by a public telephone network.  Telephone lines are variable in quality and the connection can be poor at times.  The lines regularly experience interference and this affects the speed, anywhere from 28K to 56K.  Since a computer or other device shares the same line as the telephone, they can’t be active at the same time.

DSL.  DSL stands for Digital Subscriber Line.  It is an internet connection that is always “on”.  This uses 2 lines so your phone is not tied up when your computer is connected.  There is also no need to dial a phone number to connect.  DSL uses a router to transport data and the range of connection speed, depending on the service offered, is between 128K to 8 Mbps.

Cable.  Cable provides an internet connection through a cable modem and operates over cable TV lines.  There are different speeds depending on if you are uploading data transmissions or downloading.  Since the coax cable provides a much greater bandwidth over dial-up or DSL telephone lines, you can get faster access.  Cable speeds range from 512K to 20 Mbps.

Wireless.   Wireless, or Wi-Fi, as the name suggests, does not use telephone lines or cables to connect to the internet.   Instead, it uses radio frequency.  Wireless is also an always on connection and it can be accessed from just about anywhere.  Wireless networks are growing in coverage areas by the minute so when I mean access from just about anywhere, I really mean it.  Speeds will vary, and the range is between 5 Mbps to 20 Mbps.

Satellite.  Satellite accesses the internet via a satellite in Earth’s orbit. The enormous distance that a signal travels from earth to satellite and back again, provides a delayed connection compared to cable and DSL.  Satellite connection speeds are around 512K to 2.0 Mbps.

Cellular.  Cellular technology provides wireless Internet access through cell phones.  The speeds vary depending on the provider, but the most common are 3G and 4G speeds.  A 3G is a term that describes a 3rd generation cellular network obtaining mobile speeds of around 2.0 Mbps.  4G is the fourth generation of cellular wireless standards. The goal of 4G is to achieve peak mobile speeds of 100 Mbps but the reality is about 21 Mbps currently.

It’s time to build a new website or update a current one.  Now what?  How do you determine which website professional is right for you and your business?  There are many half-truths or even complete lies out there.  I have made a small list of website myths and busted them for you!  My hope is that it will help educate you so you can make an informed decision about your next website.

A website design company is the same as a website development company.

False.  Website design companies create good looking sites that are visually appealing but lack the ability to interest and guide visitors to what they really want to accomplish.  A website needs to be USEFUL and USED, going beyond the look and feel .  The purpose of a website development company is to provide it all; design, functionality, quality traffic and conversion.   

Adding a blog to your website is a waste of time and money.

False.  Nearly 40% of businesses in the U.S. use a blog as a part of their internet marketing strategy and report that it is vital for establishing credibility with their target audience and improving the quality of their website visitors.  These businesses also claim that their website blog increases lead generation by approximately 90%. 

The design elements of the website are the most important.

False.  Today’s web designers have tools with lots of artistic capabilities.  They can use Flash, shadows, even 3D effects to give you the unique “WOW” factor you’re looking for.   Be careful.  Research studies have shown that only 10% of web visitors are awed by the design of a website.  76% of web users are more interested in sites that are easy to use and helpful in finding what they’re looking for.  Visitor satisfaction means user-friendly navigation, painless shopping and up-to-date content.

A mobile version of your website is not worthwhile.

False.   Accessing the web using a mobile device is a growing trend that, in my opinion, is not going to go away anytime soon.  Many professional web development companies offer mobile friendly versions of both new and existing websites.   For some businesses, a mobile version might not be important due to the age of the target market.  But that could change quickly.  More and more older consumers are using smart phones and tablets.

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