Joe Como

Firefox 4.0 is bringing together all sorts of new features for the ultimate web browsing experience.  It comes with a ton of awesome features, like the Awesome Bar, 3D, and more! For a complete picture of everything 4.0 has to offer, visit http://www.mozilla.com/en-US/firefox/features.

Let’s start with the Awesome Bar.  What makes it so awesome?  It lets you get to your favorite sites quickly, even if you cannot remember the URL’s!  All you need to do is type a term into the bar and it will automatically bring up possible matches from your bookmarks, browsing history, and tabs.  The more you use the Awesome Bar, the more it adapts to your preferences.

You now have the ability to connect your desktop and mobile Firefox by using Sync.  Sync allows you to access your passwords, browsing history, bookmarks and tabs on either device.  This is probably one of the coolest features I have ever heard of.  With Sync, you can begin a browsing session on your desktop, and then pick up your mobile device and continue browsing from the exact same spot.  All of the tabs on your desktop are on your device too!  This is beyond convenient.

With Firefox 4.0, your privacy and security is the #1 priority.  Anti-virus and anti-phishing integration, parental controls, outdated plugin detection, secure updates and more are all working together to keep you safe on the internet.  One of the more interesting features is Instant Website ID.  If you think a site is not as legit as it should be, you can click its “favicon” for an instant overview of the site.  This helps you to determine if the site is really what it claims to be.  This is very handy if you are questioning on whether or not to make a purchase from the site.

Firefox continues to improve features and security as the latest version is 7.01.  My post today covered the major features of 4.0 (which was released about 6 months ago) which remain as central features of Firefox.

 

Internet Explorer 9 offers you increased performance in both functionality and security.  There are several features in particular that I would like to highlight for you.  For a more complete view of all the features that IE 9 has to offer, visit http://windows.microsoft.com/en-US/internet-explorer/products/ie-9/features/fast.

The updated notification bar allows for faster browsing.  You no longer have to deal with pesky dialogue boxes popping up everywhere, because all messages are consolidated in the notification bar at the bottom of your screen.  You can tend to the notifications whenever you fancy, or you can completely ignore them.  All of the messages, error notifications and warnings that show up in your handy notification bar are now easier to understand and act upon.

You now have the ability to go to your favorite websites straight from the taskbar on your computer!  It’s called pinning a site.  When you click on your pinned site, the internet will come up, where the navigation controls and browser frame will have incorporated the site’s icon and primary color.  This provides an exceptional viewing experience of your site.

In terms of security, let’s just say IE 9 has got your back!  There are a lot of filters and threat detectors that all sound very impressive.  In particular, the SmartScreen Filter.  This handy filter protects you from all sorts of things you can encounter during your internet experience.  It features anti-phishing protection, application reputation, and anti-malware protection, all working together to keep your computer and online information safe.

There is another security feature called InPrivate Browsing, which is great if you are using a shared computer or one located in a library or internet café.  InPrivate Browsing  works to prevent your browsing history, cookies, form data, passwords, and other information from being retained by the browser.  You can start an InPrivate session with a simple Ctrl+Shift+P, and end your session by closing the browser window.

So many features are presented with the release of Internet Explorer 9, I can agree with Microsoft when they say that IE 9 is fast, clean, and trusted.

According to Apple, Safari is now “more fascinating, more secure, and more fun.”  I couldn’t agree more.  With so many new features, I have no idea where to begin.  Since I can’t talk about everything, you can satisfy your thirst for knowledge about Safari at http://www.apple.com/safari/whats-new.html.

There’s the handy Reading List, ideal for those of us who don’t have enough time to spend on a web page when we come across it.  Simply save an interesting page to the Reading List, and when you have some time on your hands, go back and check it out.  This way, you won’t have to try and remember what you wanted to look at earlier this week, because it will be peeking at you from over on the reading list.

With the latest version of Safari comes the most secure version to date.  The Privacy Pane, found in Safari preferences, shows you what kind of data websites are storing and lets you remove it if you so desire.  It also lets you choose whether websites request your location, as well as lets you customize your cookies (delicious!).  There is also Private AutoFill.  Personally, I love it when my browser fills in my information into a web form.  But, there are times when that isn’t the case.  With Private AutoFill, Safari detects when there is a form to be filled in, and lets you choose whether or not you want your information automatically filled in.

Apple continues to make some nice improvements to its browser.

Google Chrome is known for its speed, simplicity, and security.  The newest release is version 11.0.696.50, and comes with the features to back up its reputation.  Let’s look at some of these features today.  For a complete look at Google Chrome, check out http://www.google.com/chrome/intl/en/more/index.html.

Chrome has its own V8, literally.  It is a more powerful JavaSript engine that was built in order to run complex web apps with speed.  And we all know that incredibly speed = extremely convenient for us!  It is also fast and easy to search and navigate.  Gone are the days of separate navigation and search bars, as they have united into Chrome’s Omnibox.  Simply start typing in what you want, and a suggested list of both websites and search results will be provided by what Chrome calls the “Instant Feature,” all before you hit enter.

Chrome helps to protect you and your beloved computer from malicious websites through several different technologies.  Safe Browsing displays a warning page if you go to a site that is suspected of containing malware or phishing, a warning page will show up in your browser to alert you.  Another technology, Sandboxing, is used to help prevent malware from installing itself on your computer.  It also protects you from pages that attempt to monitor your internet activities, steal information from your hard drive, and leave programs on your unsuspecting computer.  Finally, there are auto-updates that make sure all of your security measures are up-to-date.  They are updated automatically – you don’t have to click or do anything.

Your private information should stay private.  Chrome allows you to browse in Incognito Mode, which keeps any of your actions from being recorded.  This comes in handy when you don’t want to keep changing your privacy settings back and forth between browsing sessions.  When in Incognito Mode, you get to see a cool little incognito man icon in the corner of your screen!  (It looks really cool).

Chrome always sets its standards high by continually improving their blazing fast speed and peace of mind security and privacy settings.

The use of BlackBerrys, smartphones, and other mobile devices with internet service is on the rise.  In fact, 1 out of every 5 Americans use the mobile web every day!  With that knowledge, don’t you think it is wise to have a mobile-compatible version of your website?  If you answered yes, way to go! If you are skeptical on whether or not a mobile website is that big of a deal, let me share some quick facts with you that may start getting you to think otherwise.

As you know, phone screens come in all shapes and sizes.  This can make your regular website hard to read.  By making a simplified mobile version of your site, people will be able to get a clear view of it, no matter their screen size.

With data plans and phones becoming cheaper, more and more people are able to afford internet access on their devices.  This explains why there are billions of dollars of purchases made from phones and mobile devices each year.  It is becoming more convenient to shop from mobile devices, instead of sitting at your computer, turning it on, waiting, letting the internet load, more waiting, and then shopping.  If you sell products online, it is ideal that you mobilize your website asap.

Advertising spending is a good indicator of where technology is headed in the future.  With a projected spending of over $6.5 billion in 2012, it is more than obvious that the mobile web is becoming a very popular and powerful platform.  Hmmm…a new place for you to advertise your business?!?

It is also projected that by 2014 more people will be accessing the internet from their phones than from computers.  If you don’t have a mobile site by then, you will be missing out on tons of traffic and prospects.  Think about that!  Are you convinced yet?

Comstar can help you go mobile! Give us a call at 262-953-6000 and find out how!

Your home page is the single most important page on your website.  It’s the first impression of your business on your visitors.  It welcomes them, and sets the tone for your site.  It shows your visitors that you can deliver to them what they are searching for.  Your home page needs to  be easy to read or scan, and should use the word “you” a lot, to set a more personal tone with your visitors. The text should address 3 main things: why your visitor came to your site, choices on what you offer customers, and an overall picture of your business.

Your visitor is on your site for a reason, so make sure you address that reason in a clear manner.  Speak directly to the visitor.  Let them know your recognize their problem and that you are able to help them out.  Sell the merits of you company and what you can do, not just how your industry in general can help your visitor.  How does your business in particular benefit your visitor?  Tell them!  Will you save them money?  Increase their sales?  Fix their leaking roof and then shine their shoes?  Be proud and say what you can do for them!

Make it easy for your visitor to see what types of choices you are presenting them with.  Have a navigation bar, as well as links right in your text.  That way, a visitor can read or skim, and click on the link that will take them to what they want to read more about.  Try to not go overboard on these though.  Don’t put navigation bars on the top and side of the page, an info box on the other side, and links in the text and in boxes at the bottom of the page.  It’s too much to look at, and just clutters everything.

Lastly, make sure that the text on your home page paints an overall picture of your business.  Write about any big selling points of your business.  An example could be that your family-owned business has been around for 75 years and knows the in’s and out’s of every type of cabinet installation, or that your convenient location allows for quick service.  Leave an image in your visitor’s mind about how certain aspects of your business will really help them get what they are looking for.

If you are working on writing your home page, hopefully these tips will help guide you in doing so!

Starting to make your own website but have no idea what you are doing?  Contact Comstar today at 262-953-6000 or visit us online at comstar.biz and see what we can do for you.

From the humble beginnings of Web 1.0, to today’s sophisticated Web 2.0, and to the future Web 3.0, the internet has experienced massive growth in its capabilities and what it has to offer us.  Web 1.0 is where it all started.  Let’s check it out first today.

Web 1.0 was very basic, in that pages on websites were static.  The same information would always be there, because it never changed.  Pages were not interactive for visitors, so they could only visit the website and not alter or contribute anything.  Web applications were proprietary.  There was software that users were able to download, but couldn’t see how it worked.  They also couldn’t modify it in any way.

Web 2.0 came along next.  This is where we currently are – in the age of interactive, non-static websites.  Users are able to frequently update their Facebook page, Twitter feed, blog, etc.  Web apps are open source programs, which means that unlike Web 1.0, people are able to see how the app works and make any changes they want to it. Web 2.0 has a very user-centered design that makes it simple to share information with others.  If I could describe 2.0 in one word, it would be interaction.

There is much talk about what the future Web 3.0 will bring to the table.  It is also being called Semantic Web, but the two names are pretty much synonymous.  Some say search engines will act as your personal assistant, learning what you like, and recommend very specific places for you to visit, dine, shop, and so forth.  Others say that it will involve artificial intelligence, or retrieve information based on your specific geographic location.  There are even some who believe it will heavily involve web apps.

We have experienced the internet as it has developed into how we know it today.  Who knows what the future of the internet holds?

Search Engine Optimization (SEO) is essential in getting traffic driven to your site.  When optimizing your site, there are several common mistakes that too many people tend to make.  It is important to become aware of what these mistakes are, so that you don’t make them too!

Search engine spiders have trouble reading flash and cannot read javascript at all.  Despite this, there are many people who use flash or javascript for the majority of their site.  Now maybe it’s just me, but I would personally want my site to be something that spiders can successfully read and index.  If you are absolutely set on using “unfriendly” methods for spiders, make an HTML version of your site so that the spiders can still read it.

There is such a thing as over-optimizing your website.  Cramming keywords everywhere is not the proper way to achieve a higher search engine ranking.  People often believe that the more keywords, the better.  It turns out that search engines will see a site full of keywords as spam, and potentially bump your site down the search results or block it all together.  Use the correct keyword frequency for your site to ensure that this doesn’t happen to you.

Going along with this is something that I have mentioned before… make sure you are doing your keyword research! If you don’t optimize your site using the correct keywords, you aren’t going to be getting the traffic from your target audience that you expected to get.  What good is that going to do you?

You may have heard that the more back links you include on your site, the better ranking you will have.  So, people go off and link pages that are totally irrelevant to what their site is about, just to have this high back link count.  This doesn’t not help you at all.  Just like keyword cramming, it makes your site look like spam, and has the potential to be banned from search engines.  When you do back links, make sure that all of the links are relevant to your site.

By far the most common mistake is that people forget SEO is an ongoing process.  Once you optimize you site, you aren’t done.  You need to periodically check on your competitors and the changes in search engine ranking algorithms.  Are new keywords and phrases being used?  Make any necessary changes to your site.  Neglecting this can cause your ranking to fall.

Do you want to optimize your site but have no idea where to begin or how to do it?  We’d love to help you!  Visit us at comstar.biz or call 262-953-6000 for more info!

The computer can do almost anything these days.  While we all know the basic facts about our computers and what they can do, here are some fun facts that I wanted to share with you that aren’t as well known.  Enjoy!

“Typewriter” is the longest word that can be spelled using only one row of letters on the keyboard.

The average computer user will blink 7 times per minute, which is much less than the normal rate of 20 blinks per minute.

Rear Admiral Grace Hopper came up with the word “debugging” after she removed a moth from a computer.

The first domain name ever created was Symbolics.com, and was made on March 15, 1985.

Hewlett Packard was started in 1939 in a garage located in Palo Alto.

Macquariums are fish aquariums made from old Mac computers.

Bill Gates’ home was designed using a Mac.

Computer circuitry can be destroyed by static electricity so light that humans can’t even feel it.

In the 80′s, IBM computers weren’t considered 100% compatible unless they were able to run Microsoft Flight Simulator.

The first banner advertisement was created in 1994.

The English version of Wikipedia has over 2.3 million articles.

1 in 5 internet users visit YouTube each day.

Neat stuff, huh?

 

Internet marketing is rapidly increasing in today’s online society, and is something that all businesses should do.  Today I want to give you some quick facts on how internet marketing would be of great benefit your business:

- 24/7 online presence.  You never have to close up shop at the end of the day or for holidays.

-It’s more convenient for visitors to browse your products and services than to drive to your place of business.

-You can attract prospective customers who are already searching for what you have to offer.

-You can expand your target audience and customer base.

-You can gear special offers to specific audiences.

-Content can easily be added or changed.

-Boost your sales, and increase repeat-customer loyalty.

-Improve your competitive edge!

If you don’t have internet marketing and your competitors do, they have a leg up on you.  They are able to quickly reach a wider audience and gain more customers, as well as all of the  above.  Don’t become the underdog – start internet marketing for your business!

Visit comstar.biz or call us at 262-953-6000 for more information.

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