In increasing numbers, companies are using Facebook, LinkedIn, and Twitter to recruit new employees.   Businesses use social media as a source to find qualified candidates and as a way to investigate applicants they are considering hiring.

Recruiting from social media is a new venture for many companies. That means they are still in the experimenting phase and there are no strict rules on what to do and what not to do be successful recruiting this way.

There are some tactics, however, that businesses can use to make the right connections with appropriate people in their industry.

Make connections with people BEFORE you need them.  Take a bit of time each day using social media to identify people that have what your business values like graduates of a certain college or technical school, people that work in the same industry, those with certain skills, etc.

 Stay in touch on Twitter and the other networking sites. Join specific Groups on LinkedIn and Facebook.  Be sure to post your thoughts and join in the discussions.

When businesses are actively involved in different networking media, they may be able to avoid hiring the wrong people.  Monitor your potential hires for inappropriate posts or “red flags”. 

Growing your network (LinkedIn) and adding followers (Twitter) and fans (Facebook) will give your company a large pool of qualified candidates when you need them.

Website builders (and website creation software) are tools that give you a way to build and design your own site. Website builders are intended to be for the DYI (do-it-yourself) person with little knowledge of programming code like HTML or PHP.

Many website builders are free as long as you use the hosting provider that offers that free service. An alternative is to purchase the software and then you have the flexibility of hosting the site anywhere you want.

According the web builder experts, your website builder should:

-          include a good library of webpage templates. 

-          allow you to add scripts such as JavaScript and VBScript.

-          include multimedia such as Flash animation, video and audio.

-          offer ecommerce, shopping carts or the ability to sell goods and services online.

-          include FTP functions.

-          let you edit the HTML code directly, if necessary.

-          come with a large selection of images like clip art, animated .gifs, and buttons.

-          allow you to optimize, resize, and crop images.

-          be easy to use.

-          offer a user guide, an on-line knowledgebase and some limited technical support.

I recently read an ad for a web building tool that claimed, “….you can build a new website in minutes!”  I just shake my head because I don’t know of any do-it-yourself project that can be completed in minutes.  More often than not, overwhelmed and frustrated people call Comstar for help because they’re in over their head using a web builder.   Sometimes the web builder was too limited and couldn’t do the things they wanted it to do.  Or, they got started and discovered that they just don’t have the time to complete such a big project.   

What I hear most from business owners is that they want their site to be easy to manage, easy to update.  And they want to leave the web building to someone else!  If you’ve reached this point, call me, Bryn, at 262-953-6025 or visit me on the web, www.comstar.biz.

There are many ways a personal electronic device can connect to the internet.  They all use different hardware and each has a range of connection speeds.  As technology changes, faster internet connections are needed to handle those changes.  I thought it would be interesting to list some of the different types of internet connections that are available for home and personal use, paired with their average speeds.   

Dial-Up (Analog 56K).

Dial-up access is cheap but slow. A modem (internal or external) connects to the Internet after the computer dials a phone number.  This analog signal is converted to digital via the modem and sent over a land-line serviced by a public telephone network.  Telephone lines are variable in quality and the connection can be poor at times.  The lines regularly experience interference and this affects the speed, anywhere from 28K to 56K.  Since a computer or other device shares the same line as the telephone, they can’t be active at the same time.

DSL.  DSL stands for Digital Subscriber Line.  It is an internet connection that is always “on”.  This uses 2 lines so your phone is not tied up when your computer is connected.  There is also no need to dial a phone number to connect.  DSL uses a router to transport data and the range of connection speed, depending on the service offered, is between 128K to 8 Mbps.

Cable.  Cable provides an internet connection through a cable modem and operates over cable TV lines.  There are different speeds depending on if you are uploading data transmissions or downloading.  Since the coax cable provides a much greater bandwidth over dial-up or DSL telephone lines, you can get faster access.  Cable speeds range from 512K to 20 Mbps.

Wireless.   Wireless, or Wi-Fi, as the name suggests, does not use telephone lines or cables to connect to the internet.   Instead, it uses radio frequency.  Wireless is also an always on connection and it can be accessed from just about anywhere.  Wireless networks are growing in coverage areas by the minute so when I mean access from just about anywhere, I really mean it.  Speeds will vary, and the range is between 5 Mbps to 20 Mbps.

Satellite.  Satellite accesses the internet via a satellite in Earth’s orbit. The enormous distance that a signal travels from earth to satellite and back again, provides a delayed connection compared to cable and DSL.  Satellite connection speeds are around 512K to 2.0 Mbps.

Cellular.  Cellular technology provides wireless Internet access through cell phones.  The speeds vary depending on the provider, but the most common are 3G and 4G speeds.  A 3G is a term that describes a 3rd generation cellular network obtaining mobile speeds of around 2.0 Mbps.  4G is the fourth generation of cellular wireless standards. The goal of 4G is to achieve peak mobile speeds of 100 Mbps but the reality is about 21 Mbps currently.

Microsoft’s Internet Explorer (IE) is by far the most popular web browser but it continues to decline and lose market share, according to a number of recent reports.  Mozilla Firefox sits in second place and third place goes to Google Chrome. 

One report from Net Applications has Internet Explorer usage at 54%, but that is down from 60% reported at this time last year, in November 2010.  Firefox currently has 22% and Chrome has 16% browser share.

Google Chrome has actually gone up from last year’s 10% to this year’s 16%.  Some speculate there are several reasons for Chrome’s increase:

1)      Benefits from search (after all, Google is ranked number 1 in search engines!).

2)      Runs web apps in the browser, from the cloud instead of your desktop computer.

3)      Aggressive marketing from Google

4)      Quick succession of releases with updates

 Most experts agree that it’s too early to predict if Chrome will push Firefox out of second, but some say it could happen and as soon as 6 months from now.  Firefox is feeling the pressure.  If you are a Firefox user, you can’t help but notice that newer versions of Firefox are coming at a rapid pace!  It seems to me that just about every time I open my Firefox, I have to wait for another update to load.  And that’s just the beginning.  I hear that Firefox versions 8, 9 and 10 are in development! 

As Internet Explorer continues to decline, Microsoft is getting nervous.  You might think that it’s not a big deal to Microsoft because they give the browser away for free.  Would they really lose much if they weren’t number one for browser usage?  The answer is, most definitely, YES.

In reality, a decline in browser popularity means a lot to Microsoft.  IE is the top gateway to the internet and if you control that, you can control search engine popularity (Bing is Microsoft’s search engine) and then you can receive big revenue as you eat into Google’s market share.  In addition to all this, Microsoft wants you to use their cloud services both on Windows Live and Skydrive.  What better way to drive people to those services than to use browsers and search engines they control?

Microsoft also wants to link your Windows Phone and tablet to IE so that if you bookmark a favorite on your desktop, you can see those same bookmarked favorites on your other devices.  So, even though Microsoft doesn’t get a dime from selling IE, there are huge benefits from people using it and serious consequences when people switch to their competition!

I’m betting these browser wars won’t end anytime soon.

Firefox 4.0 is bringing together all sorts of new features for the ultimate web browsing experience.  It comes with a ton of awesome features, like the Awesome Bar, 3D, and more! For a complete picture of everything 4.0 has to offer, visit http://www.mozilla.com/en-US/firefox/features.

Let’s start with the Awesome Bar.  What makes it so awesome?  It lets you get to your favorite sites quickly, even if you cannot remember the URL’s!  All you need to do is type a term into the bar and it will automatically bring up possible matches from your bookmarks, browsing history, and tabs.  The more you use the Awesome Bar, the more it adapts to your preferences.

You now have the ability to connect your desktop and mobile Firefox by using Sync.  Sync allows you to access your passwords, browsing history, bookmarks and tabs on either device.  This is probably one of the coolest features I have ever heard of.  With Sync, you can begin a browsing session on your desktop, and then pick up your mobile device and continue browsing from the exact same spot.  All of the tabs on your desktop are on your device too!  This is beyond convenient.

With Firefox 4.0, your privacy and security is the #1 priority.  Anti-virus and anti-phishing integration, parental controls, outdated plugin detection, secure updates and more are all working together to keep you safe on the internet.  One of the more interesting features is Instant Website ID.  If you think a site is not as legit as it should be, you can click its “favicon” for an instant overview of the site.  This helps you to determine if the site is really what it claims to be.  This is very handy if you are questioning on whether or not to make a purchase from the site.

Firefox continues to improve features and security as the latest version is 7.01.  My post today covered the major features of 4.0 (which was released about 6 months ago) which remain as central features of Firefox.

 

Internet Explorer 9 offers you increased performance in both functionality and security.  There are several features in particular that I would like to highlight for you.  For a more complete view of all the features that IE 9 has to offer, visit http://windows.microsoft.com/en-US/internet-explorer/products/ie-9/features/fast.

The updated notification bar allows for faster browsing.  You no longer have to deal with pesky dialogue boxes popping up everywhere, because all messages are consolidated in the notification bar at the bottom of your screen.  You can tend to the notifications whenever you fancy, or you can completely ignore them.  All of the messages, error notifications and warnings that show up in your handy notification bar are now easier to understand and act upon.

You now have the ability to go to your favorite websites straight from the taskbar on your computer!  It’s called pinning a site.  When you click on your pinned site, the internet will come up, where the navigation controls and browser frame will have incorporated the site’s icon and primary color.  This provides an exceptional viewing experience of your site.

In terms of security, let’s just say IE 9 has got your back!  There are a lot of filters and threat detectors that all sound very impressive.  In particular, the SmartScreen Filter.  This handy filter protects you from all sorts of things you can encounter during your internet experience.  It features anti-phishing protection, application reputation, and anti-malware protection, all working together to keep your computer and online information safe.

There is another security feature called InPrivate Browsing, which is great if you are using a shared computer or one located in a library or internet café.  InPrivate Browsing  works to prevent your browsing history, cookies, form data, passwords, and other information from being retained by the browser.  You can start an InPrivate session with a simple Ctrl+Shift+P, and end your session by closing the browser window.

So many features are presented with the release of Internet Explorer 9, I can agree with Microsoft when they say that IE 9 is fast, clean, and trusted.

According to Apple, Safari is now “more fascinating, more secure, and more fun.”  I couldn’t agree more.  With so many new features, I have no idea where to begin.  Since I can’t talk about everything, you can satisfy your thirst for knowledge about Safari at http://www.apple.com/safari/whats-new.html.

There’s the handy Reading List, ideal for those of us who don’t have enough time to spend on a web page when we come across it.  Simply save an interesting page to the Reading List, and when you have some time on your hands, go back and check it out.  This way, you won’t have to try and remember what you wanted to look at earlier this week, because it will be peeking at you from over on the reading list.

With the latest version of Safari comes the most secure version to date.  The Privacy Pane, found in Safari preferences, shows you what kind of data websites are storing and lets you remove it if you so desire.  It also lets you choose whether websites request your location, as well as lets you customize your cookies (delicious!).  There is also Private AutoFill.  Personally, I love it when my browser fills in my information into a web form.  But, there are times when that isn’t the case.  With Private AutoFill, Safari detects when there is a form to be filled in, and lets you choose whether or not you want your information automatically filled in.

Apple continues to make some nice improvements to its browser.

Google Chrome is known for its speed, simplicity, and security.  The newest release is version 11.0.696.50, and comes with the features to back up its reputation.  Let’s look at some of these features today.  For a complete look at Google Chrome, check out http://www.google.com/chrome/intl/en/more/index.html.

Chrome has its own V8, literally.  It is a more powerful JavaSript engine that was built in order to run complex web apps with speed.  And we all know that incredibly speed = extremely convenient for us!  It is also fast and easy to search and navigate.  Gone are the days of separate navigation and search bars, as they have united into Chrome’s Omnibox.  Simply start typing in what you want, and a suggested list of both websites and search results will be provided by what Chrome calls the “Instant Feature,” all before you hit enter.

Chrome helps to protect you and your beloved computer from malicious websites through several different technologies.  Safe Browsing displays a warning page if you go to a site that is suspected of containing malware or phishing, a warning page will show up in your browser to alert you.  Another technology, Sandboxing, is used to help prevent malware from installing itself on your computer.  It also protects you from pages that attempt to monitor your internet activities, steal information from your hard drive, and leave programs on your unsuspecting computer.  Finally, there are auto-updates that make sure all of your security measures are up-to-date.  They are updated automatically – you don’t have to click or do anything.

Your private information should stay private.  Chrome allows you to browse in Incognito Mode, which keeps any of your actions from being recorded.  This comes in handy when you don’t want to keep changing your privacy settings back and forth between browsing sessions.  When in Incognito Mode, you get to see a cool little incognito man icon in the corner of your screen!  (It looks really cool).

Chrome always sets its standards high by continually improving their blazing fast speed and peace of mind security and privacy settings.

The use of BlackBerrys, smartphones, and other mobile devices with internet service is on the rise.  In fact, 1 out of every 5 Americans use the mobile web every day!  With that knowledge, don’t you think it is wise to have a mobile-compatible version of your website?  If you answered yes, way to go! If you are skeptical on whether or not a mobile website is that big of a deal, let me share some quick facts with you that may start getting you to think otherwise.

As you know, phone screens come in all shapes and sizes.  This can make your regular website hard to read.  By making a simplified mobile version of your site, people will be able to get a clear view of it, no matter their screen size.

With data plans and phones becoming cheaper, more and more people are able to afford internet access on their devices.  This explains why there are billions of dollars of purchases made from phones and mobile devices each year.  It is becoming more convenient to shop from mobile devices, instead of sitting at your computer, turning it on, waiting, letting the internet load, more waiting, and then shopping.  If you sell products online, it is ideal that you mobilize your website asap.

Advertising spending is a good indicator of where technology is headed in the future.  With a projected spending of over $6.5 billion in 2012, it is more than obvious that the mobile web is becoming a very popular and powerful platform.  Hmmm…a new place for you to advertise your business?!?

It is also projected that by 2014 more people will be accessing the internet from their phones than from computers.  If you don’t have a mobile site by then, you will be missing out on tons of traffic and prospects.  Think about that!  Are you convinced yet?

Comstar can help you go mobile! Give us a call at 262-953-6000 and find out how!

Search Engine Optimization (SEO) is essential in getting traffic driven to your site.  When optimizing your site, there are several common mistakes that too many people tend to make.  It is important to become aware of what these mistakes are, so that you don’t make them too!

Search engine spiders have trouble reading flash and cannot read javascript at all.  Despite this, there are many people who use flash or javascript for the majority of their site.  Now maybe it’s just me, but I would personally want my site to be something that spiders can successfully read and index.  If you are absolutely set on using “unfriendly” methods for spiders, make an HTML version of your site so that the spiders can still read it.

There is such a thing as over-optimizing your website.  Cramming keywords everywhere is not the proper way to achieve a higher search engine ranking.  People often believe that the more keywords, the better.  It turns out that search engines will see a site full of keywords as spam, and potentially bump your site down the search results or block it all together.  Use the correct keyword frequency for your site to ensure that this doesn’t happen to you.

Going along with this is something that I have mentioned before… make sure you are doing your keyword research! If you don’t optimize your site using the correct keywords, you aren’t going to be getting the traffic from your target audience that you expected to get.  What good is that going to do you?

You may have heard that the more back links you include on your site, the better ranking you will have.  So, people go off and link pages that are totally irrelevant to what their site is about, just to have this high back link count.  This doesn’t not help you at all.  Just like keyword cramming, it makes your site look like spam, and has the potential to be banned from search engines.  When you do back links, make sure that all of the links are relevant to your site.

By far the most common mistake is that people forget SEO is an ongoing process.  Once you optimize you site, you aren’t done.  You need to periodically check on your competitors and the changes in search engine ranking algorithms.  Are new keywords and phrases being used?  Make any necessary changes to your site.  Neglecting this can cause your ranking to fall.

Do you want to optimize your site but have no idea where to begin or how to do it?  We’d love to help you!  Visit us at comstar.biz or call 262-953-6000 for more info!

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