Microsoft’s Internet Explorer (IE) is by far the most popular web browser but it continues to decline and lose market share, according to a number of recent reports.  Mozilla Firefox sits in second place and third place goes to Google Chrome. 

One report from Net Applications has Internet Explorer usage at 54%, but that is down from 60% reported at this time last year, in November 2010.  Firefox currently has 22% and Chrome has 16% browser share.

Google Chrome has actually gone up from last year’s 10% to this year’s 16%.  Some speculate there are several reasons for Chrome’s increase:

1)      Benefits from search (after all, Google is ranked number 1 in search engines!).

2)      Runs web apps in the browser, from the cloud instead of your desktop computer.

3)      Aggressive marketing from Google

4)      Quick succession of releases with updates

 Most experts agree that it’s too early to predict if Chrome will push Firefox out of second, but some say it could happen and as soon as 6 months from now.  Firefox is feeling the pressure.  If you are a Firefox user, you can’t help but notice that newer versions of Firefox are coming at a rapid pace!  It seems to me that just about every time I open my Firefox, I have to wait for another update to load.  And that’s just the beginning.  I hear that Firefox versions 8, 9 and 10 are in development! 

As Internet Explorer continues to decline, Microsoft is getting nervous.  You might think that it’s not a big deal to Microsoft because they give the browser away for free.  Would they really lose much if they weren’t number one for browser usage?  The answer is, most definitely, YES.

In reality, a decline in browser popularity means a lot to Microsoft.  IE is the top gateway to the internet and if you control that, you can control search engine popularity (Bing is Microsoft’s search engine) and then you can receive big revenue as you eat into Google’s market share.  In addition to all this, Microsoft wants you to use their cloud services both on Windows Live and Skydrive.  What better way to drive people to those services than to use browsers and search engines they control?

Microsoft also wants to link your Windows Phone and tablet to IE so that if you bookmark a favorite on your desktop, you can see those same bookmarked favorites on your other devices.  So, even though Microsoft doesn’t get a dime from selling IE, there are huge benefits from people using it and serious consequences when people switch to their competition!

I’m betting these browser wars won’t end anytime soon.

Firefox 4.0 is bringing together all sorts of new features for the ultimate web browsing experience.  It comes with a ton of awesome features, like the Awesome Bar, 3D, and more! For a complete picture of everything 4.0 has to offer, visit http://www.mozilla.com/en-US/firefox/features.

Let’s start with the Awesome Bar.  What makes it so awesome?  It lets you get to your favorite sites quickly, even if you cannot remember the URL’s!  All you need to do is type a term into the bar and it will automatically bring up possible matches from your bookmarks, browsing history, and tabs.  The more you use the Awesome Bar, the more it adapts to your preferences.

You now have the ability to connect your desktop and mobile Firefox by using Sync.  Sync allows you to access your passwords, browsing history, bookmarks and tabs on either device.  This is probably one of the coolest features I have ever heard of.  With Sync, you can begin a browsing session on your desktop, and then pick up your mobile device and continue browsing from the exact same spot.  All of the tabs on your desktop are on your device too!  This is beyond convenient.

With Firefox 4.0, your privacy and security is the #1 priority.  Anti-virus and anti-phishing integration, parental controls, outdated plugin detection, secure updates and more are all working together to keep you safe on the internet.  One of the more interesting features is Instant Website ID.  If you think a site is not as legit as it should be, you can click its “favicon” for an instant overview of the site.  This helps you to determine if the site is really what it claims to be.  This is very handy if you are questioning on whether or not to make a purchase from the site.

Firefox continues to improve features and security as the latest version is 7.01.  My post today covered the major features of 4.0 (which was released about 6 months ago) which remain as central features of Firefox.

 

Internet Explorer 9 offers you increased performance in both functionality and security.  There are several features in particular that I would like to highlight for you.  For a more complete view of all the features that IE 9 has to offer, visit http://windows.microsoft.com/en-US/internet-explorer/products/ie-9/features/fast.

The updated notification bar allows for faster browsing.  You no longer have to deal with pesky dialogue boxes popping up everywhere, because all messages are consolidated in the notification bar at the bottom of your screen.  You can tend to the notifications whenever you fancy, or you can completely ignore them.  All of the messages, error notifications and warnings that show up in your handy notification bar are now easier to understand and act upon.

You now have the ability to go to your favorite websites straight from the taskbar on your computer!  It’s called pinning a site.  When you click on your pinned site, the internet will come up, where the navigation controls and browser frame will have incorporated the site’s icon and primary color.  This provides an exceptional viewing experience of your site.

In terms of security, let’s just say IE 9 has got your back!  There are a lot of filters and threat detectors that all sound very impressive.  In particular, the SmartScreen Filter.  This handy filter protects you from all sorts of things you can encounter during your internet experience.  It features anti-phishing protection, application reputation, and anti-malware protection, all working together to keep your computer and online information safe.

There is another security feature called InPrivate Browsing, which is great if you are using a shared computer or one located in a library or internet café.  InPrivate Browsing  works to prevent your browsing history, cookies, form data, passwords, and other information from being retained by the browser.  You can start an InPrivate session with a simple Ctrl+Shift+P, and end your session by closing the browser window.

So many features are presented with the release of Internet Explorer 9, I can agree with Microsoft when they say that IE 9 is fast, clean, and trusted.

According to Apple, Safari is now “more fascinating, more secure, and more fun.”  I couldn’t agree more.  With so many new features, I have no idea where to begin.  Since I can’t talk about everything, you can satisfy your thirst for knowledge about Safari at http://www.apple.com/safari/whats-new.html.

There’s the handy Reading List, ideal for those of us who don’t have enough time to spend on a web page when we come across it.  Simply save an interesting page to the Reading List, and when you have some time on your hands, go back and check it out.  This way, you won’t have to try and remember what you wanted to look at earlier this week, because it will be peeking at you from over on the reading list.

With the latest version of Safari comes the most secure version to date.  The Privacy Pane, found in Safari preferences, shows you what kind of data websites are storing and lets you remove it if you so desire.  It also lets you choose whether websites request your location, as well as lets you customize your cookies (delicious!).  There is also Private AutoFill.  Personally, I love it when my browser fills in my information into a web form.  But, there are times when that isn’t the case.  With Private AutoFill, Safari detects when there is a form to be filled in, and lets you choose whether or not you want your information automatically filled in.

Apple continues to make some nice improvements to its browser.

Google Chrome is known for its speed, simplicity, and security.  The newest release is version 11.0.696.50, and comes with the features to back up its reputation.  Let’s look at some of these features today.  For a complete look at Google Chrome, check out http://www.google.com/chrome/intl/en/more/index.html.

Chrome has its own V8, literally.  It is a more powerful JavaSript engine that was built in order to run complex web apps with speed.  And we all know that incredibly speed = extremely convenient for us!  It is also fast and easy to search and navigate.  Gone are the days of separate navigation and search bars, as they have united into Chrome’s Omnibox.  Simply start typing in what you want, and a suggested list of both websites and search results will be provided by what Chrome calls the “Instant Feature,” all before you hit enter.

Chrome helps to protect you and your beloved computer from malicious websites through several different technologies.  Safe Browsing displays a warning page if you go to a site that is suspected of containing malware or phishing, a warning page will show up in your browser to alert you.  Another technology, Sandboxing, is used to help prevent malware from installing itself on your computer.  It also protects you from pages that attempt to monitor your internet activities, steal information from your hard drive, and leave programs on your unsuspecting computer.  Finally, there are auto-updates that make sure all of your security measures are up-to-date.  They are updated automatically – you don’t have to click or do anything.

Your private information should stay private.  Chrome allows you to browse in Incognito Mode, which keeps any of your actions from being recorded.  This comes in handy when you don’t want to keep changing your privacy settings back and forth between browsing sessions.  When in Incognito Mode, you get to see a cool little incognito man icon in the corner of your screen!  (It looks really cool).

Chrome always sets its standards high by continually improving their blazing fast speed and peace of mind security and privacy settings.

The use of BlackBerrys, smartphones, and other mobile devices with internet service is on the rise.  In fact, 1 out of every 5 Americans use the mobile web every day!  With that knowledge, don’t you think it is wise to have a mobile-compatible version of your website?  If you answered yes, way to go! If you are skeptical on whether or not a mobile website is that big of a deal, let me share some quick facts with you that may start getting you to think otherwise.

As you know, phone screens come in all shapes and sizes.  This can make your regular website hard to read.  By making a simplified mobile version of your site, people will be able to get a clear view of it, no matter their screen size.

With data plans and phones becoming cheaper, more and more people are able to afford internet access on their devices.  This explains why there are billions of dollars of purchases made from phones and mobile devices each year.  It is becoming more convenient to shop from mobile devices, instead of sitting at your computer, turning it on, waiting, letting the internet load, more waiting, and then shopping.  If you sell products online, it is ideal that you mobilize your website asap.

Advertising spending is a good indicator of where technology is headed in the future.  With a projected spending of over $6.5 billion in 2012, it is more than obvious that the mobile web is becoming a very popular and powerful platform.  Hmmm…a new place for you to advertise your business?!?

It is also projected that by 2014 more people will be accessing the internet from their phones than from computers.  If you don’t have a mobile site by then, you will be missing out on tons of traffic and prospects.  Think about that!  Are you convinced yet?

Comstar can help you go mobile! Give us a call at 262-953-6000 and find out how!

Search Engine Optimization (SEO) is essential in getting traffic driven to your site.  When optimizing your site, there are several common mistakes that too many people tend to make.  It is important to become aware of what these mistakes are, so that you don’t make them too!

Search engine spiders have trouble reading flash and cannot read javascript at all.  Despite this, there are many people who use flash or javascript for the majority of their site.  Now maybe it’s just me, but I would personally want my site to be something that spiders can successfully read and index.  If you are absolutely set on using “unfriendly” methods for spiders, make an HTML version of your site so that the spiders can still read it.

There is such a thing as over-optimizing your website.  Cramming keywords everywhere is not the proper way to achieve a higher search engine ranking.  People often believe that the more keywords, the better.  It turns out that search engines will see a site full of keywords as spam, and potentially bump your site down the search results or block it all together.  Use the correct keyword frequency for your site to ensure that this doesn’t happen to you.

Going along with this is something that I have mentioned before… make sure you are doing your keyword research! If you don’t optimize your site using the correct keywords, you aren’t going to be getting the traffic from your target audience that you expected to get.  What good is that going to do you?

You may have heard that the more back links you include on your site, the better ranking you will have.  So, people go off and link pages that are totally irrelevant to what their site is about, just to have this high back link count.  This doesn’t not help you at all.  Just like keyword cramming, it makes your site look like spam, and has the potential to be banned from search engines.  When you do back links, make sure that all of the links are relevant to your site.

By far the most common mistake is that people forget SEO is an ongoing process.  Once you optimize you site, you aren’t done.  You need to periodically check on your competitors and the changes in search engine ranking algorithms.  Are new keywords and phrases being used?  Make any necessary changes to your site.  Neglecting this can cause your ranking to fall.

Do you want to optimize your site but have no idea where to begin or how to do it?  We’d love to help you!  Visit us at comstar.biz or call 262-953-6000 for more info!

Internet marketing is rapidly increasing in today’s online society, and is something that all businesses should do.  Today I want to give you some quick facts on how internet marketing would be of great benefit your business:

- 24/7 online presence.  You never have to close up shop at the end of the day or for holidays.

-It’s more convenient for visitors to browse your products and services than to drive to your place of business.

-You can attract prospective customers who are already searching for what you have to offer.

-You can expand your target audience and customer base.

-You can gear special offers to specific audiences.

-Content can easily be added or changed.

-Boost your sales, and increase repeat-customer loyalty.

-Improve your competitive edge!

If you don’t have internet marketing and your competitors do, they have a leg up on you.  They are able to quickly reach a wider audience and gain more customers, as well as all of the  above.  Don’t become the underdog – start internet marketing for your business!

Visit comstar.biz or call us at 262-953-6000 for more information.

Facebook and Twitter are  no longer just for teenagers.  Over the past few years, the use of social media by businesses has skyrocketed.  If you are one of these businesses utilizing the various sites out there, good job!  If you aren’t, however, I strongly suggest that you begin experimenting with  social media sites.  If you have your doubts about social media, here are some great reasons why you need to stop being a wall flower and become social!

First, I want to briefly name some of the social media sites out there… Facebook, Twitter, Digg, StumbleUpon, LinkedIn, Foursquare, etc.

Now, why should you be using these social media sites for your business?

One great advantage is that you can run promotions a lot quicker and more frequently that you would be able to through paper mailings.  People will see them right away, and hopefully take advantage of the great offers you just presented them with!  You can also make these offers a lot more eye-appealing than you would be able to on a boring 8.5 x 11 piece of paper.  A wide audience would also be seeing these promotions, instead of the small list of people you mail stuff to.

A very neat feature of social media that you can take advantage of is the use of banner and text ads.  Millions of people are on social sites, so it’s a great place to advertise your business!

You can also talk about upcoming products and improved services.  This will create a demand before the product actually arrives or the service begins.  You will have built up a group of people that are ready for purchasing as soon as you announce the arrival!

Through the use of social media, you can reach out and connect with your audience.  Instead of always trying to get them to purchase your services or products, answer questions they may have.  It shows that you are indeed human, and not a robot that always tries to sell things.  Doing this also helps display your expertise on topics in your field of experience, and can actually bring new prospects to you.  Cool, huh?

Try your best to stay focused.  Don’t try and be on every social media site out there, and do a less-than-ok job at it.  Pick a few sites that you like and that work best for your business, and really focus on those.  Make sure you are consistently updating/commenting/posting on the sites, as not doing this for a long period of time starts to lose your audience’s attention and makes you look like you don’t finish what you start.

PPC.  Yet another acronym to shove into your brain, right?  Well, this is one you will want to remember.  PPC, or Pay-Per-Click, is a great way to advertise your website online.

You have decided to create a PPC ad for your website that sells…drum roll…leaf blowers!!  The ad itself will only take a few days to create, and then it’s all set to appear on the search engine results page (SERP).  Where will your ad appear, you may ask?  Well, it can be in a couple of places.  One is on the right side of the SERP, and the other is at the top of the page, in the colored “Sponsored Results” box.

This is where the name Pay-Per-Click comes into play.  You bid on keyword phrases that are relevant to your website, and when someone types in that keyword phrase, your ad will appear.  Your ranking order amongst other ads is generally based on how much you bid in comparison to others.  When someone clicks on your ad, you pay the amount you bid for 1 click.  Hence PPC!  You do not have to pay anything for your ad to appear, you only pay when someone clicks on it.

Here is an example of how all of this works.  You bid 30 cents for the keyword phrase “durable leaf blowers.”  I come and search for that exact phrase, and I see your ad come up on my screen.  I click on it because I can honestly say I have always wanted a durable leaf blower.  Now that I have clicked on your ad, you pay the 30 cents that you bid.

PPC ads are also nice in a sense that they are very flexible.  They can be turned on and off whenever you want.  You can also write the description for the ad, and chose which page it sends your visitors to on your site.

Even though you have to pay your bid price for each click, PPC is a very effective form of advertisement, and can drive more traffic to your website!

Do you want to have a PPC ad for your website?  We would love to help you out!  Call us at 262-953-6000 for more information!

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