Using the Power of Natural Language in Calls-to-Action

Josh McCullochShameless Self Promotion, Website Conversion, Website Tips, Website Tools, Website Traffic, Website Trends0 Comments

Human language is probably the most challenging aspect for we humans. We have cultivated our own speech into our own way of communicating in our own area of the world: Spanish, French, English, Portuguese etc.  You who are in website development, sales and computer programmers understand the power of language and how it can affect you personally and your business. … Read More

The Dislike Button: Social Nightmare or Marketing Dream

Josh McCullochWebsite Conversion, Website Traffic, Website Trends1 Comment

  The Facebook ‘dislike’ button has been a long time request by many fans of social media. Some think that the dislike button will be toxic to our relationships. Others fear it will be abused, leading to to bullying and fostering of further negativity. “It seems that we have been become so fragile that any sign of negativity — even … Read More

Your Landing Page One and Done? Not So Fast!

Bob HoldemanShameless Self Promotion, Website Conversion, Website Tools, Website Traffic0 Comments

A landing page is a great tool and focal point for your online marketing efforts.  Once you setup and monitor meaningful metrics for your landing page, don’t be afraid to make changes and then measure the results of those changes. Sometimes changing the on-page content is needed.  Perhaps your landing page copy needs tweaking or the addition of a photo … Read More

Measuring Traffic and the Success of a Landing Page

Bob HoldemanWebsite Conversion, Website Tools, Website Traffic0 Comments

With a landing page created and a strategy for driving traffic to it deployed, you are now ready to receive visitors looking for what your landing page offers and convert them into leads for your business.  But, how do you know if it’s working? You can go with the wet-finger-in-the-wind approach and “feel” it’s working when you start getting more … Read More

Magnetize Your Website With a Dedicated Landing Page

Bob HoldemanShameless Self Promotion, Website Conversion, Website Tips, Website Tools, Website Traffic0 Comments

Think of a landing page (aka a lead generation page) as a sort of “smart magnet” for your website.  It wants to be smart enough to attract visitors interested in just one thing and convert them into leads or even sales for you.  It does this by being focused on one idea, service, product, or even geographic area so that … Read More

Benefits of Advertising Online

Joe ComoWebsite Conversion, Website Traffic1 Comment

Online advertising can be one of your most powerful low-cost marketing tools! When you advertise online, your message is out there 24 hours a day, 7 days a week. Online marketing tools vary from banner and pay-per-click ads, to auto-responder and email blasts. Pay- Per- Click (PPC) ads target the traffic you want.  Advertising in this way means more realistic … Read More

Website Analytics Are Good For Business

Joe ComoWebsite Conversion, Website Tips0 Comments

Web analytics is a tool used to measure, collect and analyze internet data.  Today’s analytics do more than just tally up how many visitors come to your website each month.  Analytics can tell you where your visitors go, how long they stay there, and whether or not they complete the sale, sign up or achieve whatever conversion goal you have … Read More