5 Myths of Social Media Marketing

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Social media marketing is all the rage and yet it appears to be here to stay.  Unfortunately, so are the misconceptions. You may be a small business owner considering putting your time, money and energy into social media marketing.  Before you dive right in, here are some myths that require busting! #1: Social media marketing is free While it’s true … Read More

Salesforce buys Buddy Media for $700 Million

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The cloud-computing giant, Salesforce, announced the purchase of social-media company Buddy Media for almost $700 million. Salesforce faces increased competition from Oracle and other software pwerhouses. Oracle is ready to announce its Public Cloud service, most likely launching it this week.  With launch of Oracle Public Cloud, Oracle is inducing a major technological challenge to Salesforce. Buddy Media focuses on social network marketing, selling … Read More

Cross-Marketing Using Social Media

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Your social media marketing strategy should make use of all your social media tools, all working together.  Tip #1:  Connect your company’s Twitter account to its Facebook account so that tweets will appear as status updates there. This is very efficient because you Tweet and update your Facebook fans at the same time! Tip #2:  Connect your company’s LinkedIn profile to … Read More

Seek Employees Using Social Media

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In increasing numbers, companies are using Facebook, LinkedIn, and Twitter to recruit new employees.   Businesses use social media as a source to find qualified candidates and as a way to investigate applicants they are considering hiring. Recruiting from social media is a new venture for many companies. That means they are still in the experimenting phase and there are no … Read More

Don’t Forget to Respond!

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Sitting at your computer, you bring up your blog and see that something is different…what’s that? It’s a comment!  Someone has commented on your post!  Now what?  Well, you should reply back.  While this seems like a no-brainer, it is very important to remember to do so.  Responding to comments shows that you care about your readers and what they … Read More

Are You a Creator of Creative Content?

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There are blogs dealing with virtually everything you can think of.  With many others writing blogs on the exact same things you are, how in the world are you going to make yours be the one that is read?  The secret is in the content of the post.  So, want to hear a secret? A great way to begin separating … Read More

4 Great Ways to Start a Blog Post

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An effective opening statement is key when writing a blog post.  It captures the reader’s interest, and makes them want to continue reading.  The opening statement also helps to define what you are writing about, and what a reader can expect to learn by the end of the post. Lack of an opening statement can lead to confusion as to … Read More

Ready? Catch! – Great Titles Get Great Results

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A catchy title is the most important part of your blog post.  But why?   Readers see a creative title and associate it with an interesting post.  If they see a very generic title, they associate it with a generic post, and might not find it worth their time to read.  The title also appears in a variety of places, such … Read More

Blog Topics, Anyone?

Joe ComoBlog Tips4 Comments

Having trouble picking a topic for your upcoming blog post?  This can become very stressful if you are in a hurry to get your next post published.  Here are some ways for you to think of possible topics, and how to select the best one to write about. It is best to start with a clean slate.  Grab a pen … Read More