Powerful Newsletter Subjects

Jeffrey KirkProduct Recommendations, Website Traffic1 Comment

Yesterday I left off talking about subject lines for your newsletter mailings. To demonstrate the importance of a good subject line, I’ll use a different form of marketing to illustrate. Think of movie posters, specifically the taglines.  Now even more specifically the poster for the movie Alien.  I’ll describe it in case you don’t know what it looks like… It’s … Read More

Promoting Your Ecommerce Store

Jeffrey KirkProduct Recommendations, Website Traffic0 Comments

Have you put together a plan for promoting your ecommerce store? Whether you run a big business, small business, or you hold down the fort at your home office, you’ve got to have some kind of media plan which includes an email newsletter.  And that newsletter must go out regularly. Many ecommerce store owners fail to send out newsletters on … Read More

The Evolution of Online Stores, Part Three

Bob HoldemanWebsite Conversion, Website Tips0 Comments

Just this past week I went to a website that is well-known in its niche industry, comes up #1 on Google search engine results page, and offers fantastic items for sale, with a customized eCommerce approach that seems designed circa 1955.  OK, you caught me… no internet in 1955, so it must have been near the end of the last Century.   … Read More