The Web Genius Summit has just concluded the first set of 12 interviews.  You can read about the first six sessions in the previous post at Web Genius Summit Update.

This current post will give a recap of the final six interviews of volume 1…

The second half of the series kicked off with Erik Stafford.  Erik is an internationally recognized expert in internet marketing and building easy website sales systems.  He took us back to some of the internet marketing basics to help you build a stronger online presence for your business.  His program Faster Webmaster is still available.

Kyle Battis showed us the power of teleseminars to teach others, create a following, and add additional revenue to your bottom line.  Much of the Web Genius Summit teleseminar series was based on the things that Kyle told us about. You can learn about teleseminars through the My First Teleseminar series.

Then we had Susan Hill.  Susan learned to create opportunity in a small niche by employing experts at various tasks using Elance.  You can use Susan’s experience and advice to propel your business forward too.  She has a book called Elance Made Easy available for download now.

Ben Mack, marketing strategist extraordinaire, taught us the benefits of thinking and planning ahead, not just one step but two.  How do you take your customer or your business from where it is at right now and move it to where it will be?  Thinking two products ahead, two sales ahead, two promotions ahead helps you capture more money in a systematic way.  This call closed out with an invitation for ecommerce owners to start planning Cyber-Monday with Christmas in July.

David Deutsch is an A-level copywriter and one of the top direct response marketing consultants in the U.S.  He told us several million dollar marketing secrets and how you can Think Inside the Box! to generate profitable new ideas for your business.  Did you get in on million dollar secret #3?  If not, click the link at David’s name to see how you can grab his ideas system and get the out-of-print book with 20 different secrets as a bonus.

The final episode of Web Genius Summit volume 1 was carried by Brian McLeod.  Brian is a direct-response copywriter, sales trainer, and creative marketing consultant who helped to bring all the pieces of the Web Genius Summit together, showing how you can integrate your offline marketing and your online marketing efforts for maximum impact!  Not only that, but he also introduced masterminding as a way to add a new profit stream to your business. 

While you’ve already missed these interviews you can register now to be invited to participate at no charge in volume 2 starting later this year.  In the meantime, upon registration, you’ll have the option to purchase volume 1 so you can get caught up on all these great lessons.  Details at www.webgeniussummit.com.

Whether your business is online or offline, virtual or brick and mortar, one of your biggest assets is your customer and prospect list.  Don’t get me wrong, simply having a list does not create value.  Copying names out of a phone book doesn’t create value.  Buying a list from a list broker doesn’t create value.

Having a list of people who have already responded to you and your business by their request, in a positive manner is priceless.  These are the people to whom you can sell your products or services, perhaps over and over again!

In the offline world, prospect lists can be created by advertising to get people to call or visit your business.  When they appear, it’s important to keep track of who they are.  In the online world, the process is similar, but if structured correctly your prospects identify themselves and make themselves open to your offers.  How exciting is that!

So how can you learn about building a solid prospect list online?  Join the ListBuilding Club.

The ListBuilding Club includes a course that provides excellent instruction and growth for new, intermediate, and even advanced internet marketers.  Learning is provided in step-by-step videos, written articles, and audios.  Whatever your learning style, there’s something for you.

Even  new internet marketers who don’t have a business idea will benefit because training begins with assistance in finding a niche, buying a domain name, and setting up a hosting account.  From here the lessons move into building blog to help enhance your prospect list.  You’re setup and ready to go within the first 5 lessons!

Besides access to the lessons you can also take part in a “Marathon” call every month where staff members answer questions about nagging issues you might be experiencing in your businesses.  Every member of the ListBuilding Club, regardless of their membership level, is invited to join in this call.

Members can also ask questions in a web-based discussion forum.  There your questions will be answered by other members and Listbuilding Club ambassadors.  This is especially exciting for me since I am one of the LBC ambassadors.  So, by joining the listbuilding club you’ll get personal access to me and my nearly 15 years of internet experience!  This, in addition to all the other ListBuilding Club benefits.

For intermediate marketers, there are tutorials on different forms of traffic, on creating a product, and on using social media to its best advantage.  There are also “Website Spotlight” calls where three to five club members’ websites are critiqued by members of the staff.

If you’re an experienced marketer, needing more specific advice from those with the greatest level of experience, you might enjoy ListBuilding 4-1-1.  With this premium level of service you get all the other benefits plus access to an exclusive video discussion forum.  You can ask a question every day and, within 24 hours, you’ll have an answer in video format from a member of the staff.

The ListBuilding Club memberships start at a mere $97 per month (but you can sample it for free, read on).  With all of the materials available, the calls, the forums, and access to other experts (myself included), it’s quite a bargain. 

There is so much helpful information available to you as a member, that a potential downside is information overload.  I always recommend that new members start with lesson 1 and follow in order.  Don’t get ahead of yourself.  Of course if you’re stuck you can always post a message on the discussion forum and we’ll be there to help you out.

The ListBuilding Club is well worth the money.  You could certainly spend a lot more on several different products and never get the quality or quantity available inside the club.  If you’re looking to move your business forward online, consider the ListBuilding Club.

Click the banner below for a free trial… 

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I look forward to seeing you on the other side.

It seems that there is a lot of talk about blogs these days.  Like many other topics in the internet realm, the buzz changes over time.

In the beginning of this phase, the blog was seen as a way for  people to express themselves.  This gave them an opportunity to stroke their own egos whether or not anyone else was paying attention.

For a long time at our company we recommended businesses not pursue blogs.  Afterall, they do require updates so some thought had to be given to how this would be handled.  And who would really want to read the blogs anyway?  Why take up time if no one is looking?

Well, times have changes.  There is still a buzz about blogs, but the importance has shifted, and for good reason.  It turns out that “someone” is reading blogs.  That “someone” is a search engine.  In general, search engines consider blog content to be quality content.  Since it’s mostly text, it is easy for search engines to figure out the subject matter and index appropriately.

As the search engines rank blogs high, the links on the blog are rated well too.  If you have a link to your sales site on a blog site, you can get traffic from the blog visitors as well as a boost in rankings at the search engine.

Now we recommend blogs for most businesses.  The benefits outweigh the effort involved.  Want to know how to get started quickly and easily, without needing technical knowledge, and for not much money?

Here’s my best tip of the day…  Visit www.startmynewblog.com.  Within a few days you can have your own business blog up and running and driving traffic to your sales site.

Why in this economy when you need sales the most would you cut your marketing?  Why ignore your website?

Now is the time to grab market share when your competition has stopped their marketing.  When every penny counts, you need to make smart marketing decisions.

Think about it – if you spend money on an ad in a magazine, do you really know how many people saw that ad?  Probably not.  If you put that same text on your website, do you really know how many people saw it?  Most likely, yes!  You can actually track how many visitors came to your page and see how long they stayed.  Then you can make adjustments based on those results.  Smart Marketing?  Very.

Don’t stop your marketing, make smart decisions, and whatever you do do not neglect your website!

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