5 tips to improve your websites Call-to-action

Josh McCullochShameless Self Promotion, Website Tips, Website Tools, Website Traffic2 Comments

Use direct and clear language. It’s important to know that passive calls-to-action will get you low clicks and low results. Remember, your call to action should incorporate a powerful action of words. Tell what you want your website visitor to do. Verbs are specifically helpful when addressing actions you want your visitor to do. Calls-to-action or CTA’s should be written … Read More

Your Landing Page One and Done? Not So Fast!

Bob HoldemanShameless Self Promotion, Website Conversion, Website Tools, Website Traffic0 Comments

A landing page is a great tool and focal point for your online marketing efforts.  Once you setup and monitor meaningful metrics for your landing page, don’t be afraid to make changes and then measure the results of those changes. Sometimes changing the on-page content is needed.  Perhaps your landing page copy needs tweaking or the addition of a photo … Read More

Measuring Traffic and the Success of a Landing Page

Bob HoldemanWebsite Conversion, Website Tools, Website Traffic0 Comments

With a landing page created and a strategy for driving traffic to it deployed, you are now ready to receive visitors looking for what your landing page offers and convert them into leads for your business.  But, how do you know if it’s working? You can go with the wet-finger-in-the-wind approach and “feel” it’s working when you start getting more … Read More

Legal Risks to Using Social Media

Joe ComoWebsite Tools0 Comments

It’s probably never crossed your mind that your business could take on some legal risks if you or your employees use social media as part of your marketing strategy.  It’s a good idea to take the follow under consideration when promoting your company through social media.   #1. Intellectual property   Be careful about using content created by others. It’s OK to comment … Read More

5 Myths of Social Media Marketing

Joe ComoWebsite Tools0 Comments

Social media marketing is all the rage and yet it appears to be here to stay.  Unfortunately, so are the misconceptions. You may be a small business owner considering putting your time, money and energy into social media marketing.  Before you dive right in, here are some myths that require busting! #1: Social media marketing is free While it’s true … Read More

Salesforce buys Buddy Media for $700 Million

Joe ComoWebsite Tools0 Comments

The cloud-computing giant, Salesforce, announced the purchase of social-media company Buddy Media for almost $700 million. Salesforce faces increased competition from Oracle and other software pwerhouses. Oracle is ready to announce its Public Cloud service, most likely launching it this week.  With launch of Oracle Public Cloud, Oracle is inducing a major technological challenge to Salesforce. Buddy Media focuses on social network marketing, selling … Read More

Social Media Brings Back Discontinued Favorites

Joe ComoWebsite Tools0 Comments

Just when you find the perfect moisturizer or the ideal shampoo it gets discontinued.  Right? Perhaps you spent a lot of time searching for just the right product only to have it disappear from the shelves never to return.  Sure you complained, but that did little to get the manufacturers attention.  Now, thanks to social media like Facebook and Twitter, consumers are fighting back and … Read More

What Are People Saying About Your Company?

Joe ComoShameless Self Promotion0 Comments

There are ways to find out what people are saying about your company, your products and your advertising. Tip #1:  Set up to receive Google Alerts. Google Alerts crawl the internet for any reference to a topic you are tracking and will alert you in an email.  Let’s say, for example, you want to track your company name or product.  Anytime they … Read More