Imagine walking into a clothing store and having every manikin in each department wearing the exact same thing.  How boring and strange.  You would probably be asking yourself why they weren’t showing you anything new.

This same concept applies to your website.  It is best to use multiple photos throughout your site.  Think about it – if a visitor is taking the time to click from page to page of your site, they are obviously looking to learn more.  So why keep showing them the same image over and over?

This is not going to make a great impression, instead it could give off a negative impression such as you do not offer a large supply of product or that you were too lazy to go out and get other photos for your site.

So spice your site up a little bit!  You’ll keep more visitors longer.

It is common that when someone creates a scrapbook or an online gallery to show off photos that they add captions around or below the photo.  Why do they do this?  To help the visitor understand what they are looking at and get them excited as well.

This same concept can be applied to your website too.  Adding a caption below photos may help to increase visitor interest.  Tell the visitor exactly what you want them to look at in the photo.  The photos should match the text on that page.  If the photo relation is not obvious, a caption could really help so that your visitor does not say “I don’t get it.”

Also, make sure that your photos are exciting and motivate visitors to take action.  Does a photo of the front of your building or a sign with your name really get visitors excited?  Try to put yourself in the visitor’s eyes and think about what you would want to see.

Remember, your goal with photos is to make it easier for the visitor to envision themselves being helped by your product or service.