Where Does Social Media Fit Into Business?

Josh McCullochBlog Tips, Website Tips, Website Trends0 Comments

When you think about using social media to move your business forward, think about building relationships – they way more and more people are today, with an electronic connection. Understand who your customer is… It’s important to keep your business identity strengths and share your brand with those who follow you on social media. Many companies will take away focus … Read More

The Dislike Button: Social Nightmare or Marketing Dream

Josh McCullochWebsite Conversion, Website Traffic, Website Trends1 Comment

  The Facebook ‘dislike’ button has been a long time request by many fans of social media. Some think that the dislike button will be toxic to our relationships. Others fear it will be abused, leading to to bullying and fostering of further negativity. “It seems that we have been become so fragile that any sign of negativity — even … Read More

Magnetize Your Website With a Dedicated Landing Page

Bob HoldemanShameless Self Promotion, Website Conversion, Website Tips, Website Tools, Website Traffic0 Comments

Think of a landing page (aka a lead generation page) as a sort of “smart magnet” for your website.  It wants to be smart enough to attract visitors interested in just one thing and convert them into leads or even sales for you.  It does this by being focused on one idea, service, product, or even geographic area so that … Read More

Good reasons to Recruit with Facebook

Joe ComoWebsite Tools1 Comment

Facebook ads aren’t just good for driving sales, they can be good tools for recruiting employees.  The opportunity to recruit among your target audience could attract future employees who are not easliy reached through traditional channels.  Candidates Hang Out on Facebook Facebook is one of the world’s largest social networks and the site is heavily integrated into the lives of its users. Each day, 398 million … Read More

Legal Risks to Using Social Media

Joe ComoWebsite Tools0 Comments

It’s probably never crossed your mind that your business could take on some legal risks if you or your employees use social media as part of your marketing strategy.  It’s a good idea to take the follow under consideration when promoting your company through social media.   #1. Intellectual property   Be careful about using content created by others. It’s OK to comment … Read More

5 Myths of Social Media Marketing

Joe ComoWebsite Tools0 Comments

Social media marketing is all the rage and yet it appears to be here to stay.  Unfortunately, so are the misconceptions. You may be a small business owner considering putting your time, money and energy into social media marketing.  Before you dive right in, here are some myths that require busting! #1: Social media marketing is free While it’s true … Read More

Salesforce buys Buddy Media for $700 Million

Joe ComoWebsite Tools0 Comments

The cloud-computing giant, Salesforce, announced the purchase of social-media company Buddy Media for almost $700 million. Salesforce faces increased competition from Oracle and other software pwerhouses. Oracle is ready to announce its Public Cloud service, most likely launching it this week.  With launch of Oracle Public Cloud, Oracle is inducing a major technological challenge to Salesforce. Buddy Media focuses on social network marketing, selling … Read More

Defending the Internet

Joe ComoAlerts, Internet Safety0 Comments

A group called the Internet Defense League is trying to create a a way to mobilize open-internet activists to protest against legislation that would crack down too tight on the Internet. The group’s motto: “Make sure the Internet never loses. Ever.” The group has come up with a “bat signal” to rally their followers. Tiffiniy Cheng is co-director of the nonprofit … Read More

What Are People Saying About Your Company?

Joe ComoShameless Self Promotion0 Comments

There are ways to find out what people are saying about your company, your products and your advertising. Tip #1:  Set up to receive Google Alerts. Google Alerts crawl the internet for any reference to a topic you are tracking and will alert you in an email.  Let’s say, for example, you want to track your company name or product.  Anytime they … Read More