Your Landing Page One and Done? Not So Fast!

Bob HoldemanShameless Self Promotion, Website Conversion, Website Tools, Website Traffic0 Comments

A landing page is a great tool and focal point for your online marketing efforts.  Once you setup and monitor meaningful metrics for your landing page, don’t be afraid to make changes and then measure the results of those changes. Sometimes changing the on-page content is needed.  Perhaps your landing page copy needs tweaking or the addition of a photo … Read More

Measuring Traffic and the Success of a Landing Page

Bob HoldemanWebsite Conversion, Website Tools, Website Traffic0 Comments

With a landing page created and a strategy for driving traffic to it deployed, you are now ready to receive visitors looking for what your landing page offers and convert them into leads for your business.  But, how do you know if it’s working? You can go with the wet-finger-in-the-wind approach and “feel” it’s working when you start getting more … Read More

Magnetize Your Website With a Dedicated Landing Page

Bob HoldemanShameless Self Promotion, Website Conversion, Website Tips, Website Tools, Website Traffic0 Comments

Think of a landing page (aka a lead generation page) as a sort of “smart magnet” for your website.  It wants to be smart enough to attract visitors interested in just one thing and convert them into leads or even sales for you.  It does this by being focused on one idea, service, product, or even geographic area so that … Read More

Creating Websites – Exposing the Myths

Joe ComoWebsite Tips1 Comment

It’s time to build a new website or update a current one.  Now what?  How do you determine which website professional is right for you and your business?  There are many half-truths or even complete lies out there.  I have made a small list of website myths and busted them for you!  My hope is that it will help educate … Read More

Promoting Your Ecommerce Store

Jeffrey KirkProduct Recommendations, Website Traffic0 Comments

Have you put together a plan for promoting your ecommerce store? Whether you run a big business, small business, or you hold down the fort at your home office, you’ve got to have some kind of media plan which includes an email newsletter.  And that newsletter must go out regularly. Many ecommerce store owners fail to send out newsletters on … Read More

Web Genius Summit

Jeffrey KirkShameless Self Promotion, Website Conversion, Website Traffic0 Comments

As an website development and internet marketing firm we often get questions like: “how do I get more people to purchase on my website?” “should we be using Twitter?” “is search engine optimization really a good thing or just a waste of money?” “how can we show up on the first page of Google?” “what good is blog anyway?” Instead … Read More

Alexa Rank for Your Website

Jeffrey KirkWebsite Traffic0 Comments

From time to time people ask me about their Alexa rank.  Or if we’re doing positioning research for a client we may bring up their Alexa rank.  If you’re not familiar with the term, an Alexa rank, is a relative ranking of the “popularity” of a website compared to all other websites, based on the traffic a website receives. Alexa … Read More