Online Contact Forms Can Spell L-E-A-D-S or S-P-A-M (or even S-C-A-M)

Bob HoldemanAlerts, Internet Safety, Website Traffic6 Comments

One of the best means of getting leads from your website is an online form that can be completed by visitors who want to take you up on what your website offers or find out more about your business. As lead generation goes, those that come from a well-conceived online form are typically pretty solid, providing the information your sales … Read More

Mobile-Friendly Means More Website Traffic on Mobile Devices

Bob HoldemanWebsite Tools2 Comments

Since Google announced Mobile-geddon in April of this year we’ve been keeping our eye on some of the clients’ website traffic whose SEO programs we manage at Comstar.  Some of them have already made the move to a responsive, mobile-friendly website design, while others have not. Six months ago Google let the world know that it was going to reward … Read More

Where Does Social Media Fit Into Business?

Josh McCullochBlog Tips, Website Tips, Website Trends0 Comments

When you think about using social media to move your business forward, think about building relationships – they way more and more people are today, with an electronic connection. Understand who your customer is… It’s important to keep your business identity strengths and share your brand with those who follow you on social media. Many companies will take away focus … Read More

Google Doesn’t Care About Keywords, Why Should You?

Bob HoldemanWebsite Tips, Website Traffic1 Comment

You may have heard something similar to “Google places very little value on meta tag keywords now” and many successful websites don’t even have keyword meta tags.  While this is true, for the most part, keywords are still the most valuable tool you have in bringing search engine recognition and good rankings to your website. While Google and other major … Read More

Magnetize Your Website With a Dedicated Landing Page

Bob HoldemanShameless Self Promotion, Website Conversion, Website Tips, Website Tools, Website Traffic0 Comments

Think of a landing page (aka a lead generation page) as a sort of “smart magnet” for your website.  It wants to be smart enough to attract visitors interested in just one thing and convert them into leads or even sales for you.  It does this by being focused on one idea, service, product, or even geographic area so that … Read More

Where to Start When Creating a Member Dashboard

Bob HoldemanWebsite Tips, Website Tools, Website Trends0 Comments

Once you understand the potential for your company or organization in taking your website to the next level, building a community of users via a Member Dashboard, what’s next?  What’s your plan of action? There are three main areas your plan should cover: Technical/Platform Content/Data Access/Flow #1 – Technical/Platform: Determine the eventual size and scope of your dashboard so that … Read More