Website builders (and website creation software) are tools that give you a way to build and design your own site. Website builders are intended to be for the DYI (do-it-yourself) person with little knowledge of programming code like HTML or PHP.

Many website builders are free as long as you use the hosting provider that offers that free service. An alternative is to purchase the software and then you have the flexibility of hosting the site anywhere you want.

According the web builder experts, your website builder should:

-          include a good library of webpage templates. 

-          allow you to add scripts such as JavaScript and VBScript.

-          include multimedia such as Flash animation, video and audio.

-          offer ecommerce, shopping carts or the ability to sell goods and services online.

-          include FTP functions.

-          let you edit the HTML code directly, if necessary.

-          come with a large selection of images like clip art, animated .gifs, and buttons.

-          allow you to optimize, resize, and crop images.

-          be easy to use.

-          offer a user guide, an on-line knowledgebase and some limited technical support.

I recently read an ad for a web building tool that claimed, “….you can build a new website in minutes!”  I just shake my head because I don’t know of any do-it-yourself project that can be completed in minutes.  More often than not, overwhelmed and frustrated people call Comstar for help because they’re in over their head using a web builder.   Sometimes the web builder was too limited and couldn’t do the things they wanted it to do.  Or, they got started and discovered that they just don’t have the time to complete such a big project.   

What I hear most from business owners is that they want their site to be easy to manage, easy to update.  And they want to leave the web building to someone else!  If you’ve reached this point, call me, Bryn, at 262-953-6025 or visit me on the web, www.comstar.biz.

It’s time to build a new website or update a current one.  Now what?  How do you determine which website professional is right for you and your business?  There are many half-truths or even complete lies out there.  I have made a small list of website myths and busted them for you!  My hope is that it will help educate you so you can make an informed decision about your next website.

A website design company is the same as a website development company.

False.  Website design companies create good looking sites that are visually appealing but lack the ability to interest and guide visitors to what they really want to accomplish.  A website needs to be USEFUL and USED, going beyond the look and feel .  The purpose of a website development company is to provide it all; design, functionality, quality traffic and conversion.   

Adding a blog to your website is a waste of time and money.

False.  Nearly 40% of businesses in the U.S. use a blog as a part of their internet marketing strategy and report that it is vital for establishing credibility with their target audience and improving the quality of their website visitors.  These businesses also claim that their website blog increases lead generation by approximately 90%. 

The design elements of the website are the most important.

False.  Today’s web designers have tools with lots of artistic capabilities.  They can use Flash, shadows, even 3D effects to give you the unique “WOW” factor you’re looking for.   Be careful.  Research studies have shown that only 10% of web visitors are awed by the design of a website.  76% of web users are more interested in sites that are easy to use and helpful in finding what they’re looking for.  Visitor satisfaction means user-friendly navigation, painless shopping and up-to-date content.

A mobile version of your website is not worthwhile.

False.   Accessing the web using a mobile device is a growing trend that, in my opinion, is not going to go away anytime soon.  Many professional web development companies offer mobile friendly versions of both new and existing websites.   For some businesses, a mobile version might not be important due to the age of the target market.  But that could change quickly.  More and more older consumers are using smart phones and tablets.

Web analytics is a tool used to measure, collect and analyze internet data.  Today’s analytics do more than just tally up how many visitors come to your website each month.  Analytics can tell you where your visitors go, how long they stay there, and whether or not they complete the sale, sign up or achieve whatever conversion goal you have in mind.

Your Internet marketing efforts can benefit from learning as much about your website visitors as possible.  Analytics can show visitor traffic increases or decreases after the launch of new advertising or promotional campaigns.  It is perfect for tracking trends.  Analytics can help you see if changes to your website impacted your sales and conversions.

If your site can make the visitor feel the experience was natural and easy, then you’ve connected with them in a way that will grow your business.  They will visit more often and recommend your site to friends.  Analytics can help you make your site do this by giving you feedback to changes that improve your site.  And improve your bottom line!

Website analytics can help the marketing executive determine which online ad is the most effective, which keywords lead to conversions, what traffic trends do visitors respond to the most. 

Analytics can also point the weaknesses in your site such as visitors leaving the site before taking action, or abandoning their shopping cart in the middle of a purchase process.

Your business wants valuable, loyal customers and website analytics can provide you with enough information to find them and, more importantly, to keep them.  Comstar has experts on staff to talk to you about your analytics options.  We offer both server-based website statistics and  website based Google Analytics.  Visit www.comstar.biz or email Bryn at bkirk@comstar.biz.

Understanding the concept of Cloud computing has been compared to electricity – you don’t have to see it or understand it, you just use it and it works! 

“The Cloud” has a real definition, too.  It provides a service that you can access from your computer or mobile device and is delivered over the internet in real time. 

Ok, so perhaps The Cloud is a fluffy marketing term and metaphor for the Internet, but it does handle new technology in new ways.  And how is using the cloud different from how you are using technology right now? 

Well, most of the time, if you want to do word processing or send emails, you have to open a program on your computer like Microsoft Word or Outlook.  Also, if you want to save something, you store it on your hard drive.  Most of what you do on a computer is operated by the computer using the installed software.  Make sense so far? 

Good.  If you switch to using Cloud computing,  a lot of your “stuff” – documents, emails, pictures– is no longer stored on your computer (or other devices) but is kept on remote servers probably operated by familiar names such as Google, Facebook, and Amazon.   In addition, you no longer open a program on your computer, you open your browser or app and work off “the net”.

For business owners, cloud computing is especially good news. Businesses no longer need an infrastructure of networked computers in the office and an IT department running it.  For individuals, cloud computing frees them from having to buy special software to run on their computers and other tech devices. 

The cloud can provide apps, software, data access, storage and backups, all from web-based tools.

I have read that The Cloud was made possible by the development of high speed internet connections and the technology of vast information sharing and handling that came from search engines like Google and Yahoo.  Those combined advances led to the cloud computing we are getting to know today.

Firefox 4.0 is bringing together all sorts of new features for the ultimate web browsing experience.  It comes with a ton of awesome features, like the Awesome Bar, 3D, and more! For a complete picture of everything 4.0 has to offer, visit http://www.mozilla.com/en-US/firefox/features.

Let’s start with the Awesome Bar.  What makes it so awesome?  It lets you get to your favorite sites quickly, even if you cannot remember the URL’s!  All you need to do is type a term into the bar and it will automatically bring up possible matches from your bookmarks, browsing history, and tabs.  The more you use the Awesome Bar, the more it adapts to your preferences.

You now have the ability to connect your desktop and mobile Firefox by using Sync.  Sync allows you to access your passwords, browsing history, bookmarks and tabs on either device.  This is probably one of the coolest features I have ever heard of.  With Sync, you can begin a browsing session on your desktop, and then pick up your mobile device and continue browsing from the exact same spot.  All of the tabs on your desktop are on your device too!  This is beyond convenient.

With Firefox 4.0, your privacy and security is the #1 priority.  Anti-virus and anti-phishing integration, parental controls, outdated plugin detection, secure updates and more are all working together to keep you safe on the internet.  One of the more interesting features is Instant Website ID.  If you think a site is not as legit as it should be, you can click its “favicon” for an instant overview of the site.  This helps you to determine if the site is really what it claims to be.  This is very handy if you are questioning on whether or not to make a purchase from the site.

Firefox continues to improve features and security as the latest version is 7.01.  My post today covered the major features of 4.0 (which was released about 6 months ago) which remain as central features of Firefox.

 

Internet Explorer 9 offers you increased performance in both functionality and security.  There are several features in particular that I would like to highlight for you.  For a more complete view of all the features that IE 9 has to offer, visit http://windows.microsoft.com/en-US/internet-explorer/products/ie-9/features/fast.

The updated notification bar allows for faster browsing.  You no longer have to deal with pesky dialogue boxes popping up everywhere, because all messages are consolidated in the notification bar at the bottom of your screen.  You can tend to the notifications whenever you fancy, or you can completely ignore them.  All of the messages, error notifications and warnings that show up in your handy notification bar are now easier to understand and act upon.

You now have the ability to go to your favorite websites straight from the taskbar on your computer!  It’s called pinning a site.  When you click on your pinned site, the internet will come up, where the navigation controls and browser frame will have incorporated the site’s icon and primary color.  This provides an exceptional viewing experience of your site.

In terms of security, let’s just say IE 9 has got your back!  There are a lot of filters and threat detectors that all sound very impressive.  In particular, the SmartScreen Filter.  This handy filter protects you from all sorts of things you can encounter during your internet experience.  It features anti-phishing protection, application reputation, and anti-malware protection, all working together to keep your computer and online information safe.

There is another security feature called InPrivate Browsing, which is great if you are using a shared computer or one located in a library or internet café.  InPrivate Browsing  works to prevent your browsing history, cookies, form data, passwords, and other information from being retained by the browser.  You can start an InPrivate session with a simple Ctrl+Shift+P, and end your session by closing the browser window.

So many features are presented with the release of Internet Explorer 9, I can agree with Microsoft when they say that IE 9 is fast, clean, and trusted.

According to Apple, Safari is now “more fascinating, more secure, and more fun.”  I couldn’t agree more.  With so many new features, I have no idea where to begin.  Since I can’t talk about everything, you can satisfy your thirst for knowledge about Safari at http://www.apple.com/safari/whats-new.html.

There’s the handy Reading List, ideal for those of us who don’t have enough time to spend on a web page when we come across it.  Simply save an interesting page to the Reading List, and when you have some time on your hands, go back and check it out.  This way, you won’t have to try and remember what you wanted to look at earlier this week, because it will be peeking at you from over on the reading list.

With the latest version of Safari comes the most secure version to date.  The Privacy Pane, found in Safari preferences, shows you what kind of data websites are storing and lets you remove it if you so desire.  It also lets you choose whether websites request your location, as well as lets you customize your cookies (delicious!).  There is also Private AutoFill.  Personally, I love it when my browser fills in my information into a web form.  But, there are times when that isn’t the case.  With Private AutoFill, Safari detects when there is a form to be filled in, and lets you choose whether or not you want your information automatically filled in.

Apple continues to make some nice improvements to its browser.

Google Chrome is known for its speed, simplicity, and security.  The newest release is version 11.0.696.50, and comes with the features to back up its reputation.  Let’s look at some of these features today.  For a complete look at Google Chrome, check out http://www.google.com/chrome/intl/en/more/index.html.

Chrome has its own V8, literally.  It is a more powerful JavaSript engine that was built in order to run complex web apps with speed.  And we all know that incredibly speed = extremely convenient for us!  It is also fast and easy to search and navigate.  Gone are the days of separate navigation and search bars, as they have united into Chrome’s Omnibox.  Simply start typing in what you want, and a suggested list of both websites and search results will be provided by what Chrome calls the “Instant Feature,” all before you hit enter.

Chrome helps to protect you and your beloved computer from malicious websites through several different technologies.  Safe Browsing displays a warning page if you go to a site that is suspected of containing malware or phishing, a warning page will show up in your browser to alert you.  Another technology, Sandboxing, is used to help prevent malware from installing itself on your computer.  It also protects you from pages that attempt to monitor your internet activities, steal information from your hard drive, and leave programs on your unsuspecting computer.  Finally, there are auto-updates that make sure all of your security measures are up-to-date.  They are updated automatically – you don’t have to click or do anything.

Your private information should stay private.  Chrome allows you to browse in Incognito Mode, which keeps any of your actions from being recorded.  This comes in handy when you don’t want to keep changing your privacy settings back and forth between browsing sessions.  When in Incognito Mode, you get to see a cool little incognito man icon in the corner of your screen!  (It looks really cool).

Chrome always sets its standards high by continually improving their blazing fast speed and peace of mind security and privacy settings.

So, you don’t think that YouTube, Facebook, MySpace, Twitter, or any of the other social media web tools are beneficial to your business?  Fair enough.  Every business has to evaluate these tools for themselves and if they can’t find a way to use them to further their business goals or if they aren’t willing to commit the time and resources needed to learn and use the tools effectively, they should probably put their efforts into something else. However, what if these tools are used by others to affect your business?

Customer No-Service

Before social media sites like YouTube, the Average Man had little public recourse when he became the victim of a business’s Customer No-Service. United Airlines learned about the power of social media (YouTube.com in particular) and the consequences of bad service the hard way.

Dave Carroll spent a great deal of time trying to get United Airlines to fix an expensive Taylor guitar that their baggage handlers had broken. He created a video (several, actually) about his experience and posted it on YouTube. The last time I checked, the video was viewed 6.8 million times and has created a public relations nightmare for United (and a public relations boon for Taylor guitars). Read the full story here.

What are people saying about your company on social media sites? Do you even check? How will you respond to criticism (or praise)? It only takes one employee to tick-off the wrong customer and you could become a laughing stock.  United could have avoided their fate by admitting responsibility and coughing-up a measly $3500 to replace the guitar. How much damage has been done to their reputation?

Getting Flamed

United’s fate was self inflicted and deserved (in my opinion), but what if your company is being talked about on social media sites in maliciously unflattering terms based on false information or outright lies?  Getting flamed can have serious repercussions – do you have a plan in place to deal with it?

How could this happen to you?  Rumors could easily be started by [ex-]employees, [ex-]vendors, competitors, political opponents or anyone else with an axe to grid, real or imagined.  Knowing how to respond quickly, professionally and honestly could save the good, hard-earned reputation of your business from cyber-bullies.

Final Thoughts

It used to be hard for the little guy to take a serious swipe at a business or private individual.  Think back to the 80′s – what could you do, really? Print and post flyers? Phone all your friends?  Whoopity-do. If you had really gotten the shaft perhaps you’d get on local TV. Now any teen with a video phone can shoot and post a video in minutes.  True, it would need to be pretty compelling to get everyone’s attention (after all, few of us have the talent of a Dave Carroll) and yet it happens every week. Be prepared and be alert.

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What kind of products, services, or information does your customer want?  Are you regularly asking them?

Sometimes getting your customers and prospects to open up about what they want is difficult at best.  You call them up and they haven’t thought about it, so you don’t get good information.  Or you send them a survey in the mail, it sits on their desk for a while until they finally decide it’s junk and it makes its way into the recycle bin.

To get good information you have to reach your prospect when they are thinking, “wouldn’t it be really great if company X provided this service!”  Of course you represent company X.

When they come to this realization it might be when they are reading your email.  Or it might be when they are visiting your blog.  Or it might be when they are on your site looking to make a purchase.  Or, if you really planned things well, it will be when they are getting a regular email communication from you.

However it is that your customer or prospect is thinking about you is not relevant to this article.  What is important is that when they are thinking about you, that you provide them a way to give you the feedback you need.

How about using an online survey tool?  We often use Survey Monkey.  It’s quite easy to create small surveys and there’s no cost for the basic level of service.  To see an example of a free survey, here’s one I created that has only a single question…

Click here to take survey.

Go ahead, click on the link.  As long as you’re there you might as well complete the survey.  I’m looking for additional blog topics you might be interested in.  Contribute your ideas and see them come to life right here!

Besides collecting new ideas your survey could ask about a user’s experience on your site, what do they like or dislike?  It could introduce them to a new service and help you refine some preferences before you release it.  It could even allow you to discover what people think of certain price points.  How you use a survey is only limited by your own imagination.

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