Internet Explorer 9 offers you increased performance in both functionality and security.  There are several features in particular that I would like to highlight for you.  For a more complete view of all the features that IE 9 has to offer, visit http://windows.microsoft.com/en-US/internet-explorer/products/ie-9/features/fast.

The updated notification bar allows for faster browsing.  You no longer have to deal with pesky dialogue boxes popping up everywhere, because all messages are consolidated in the notification bar at the bottom of your screen.  You can tend to the notifications whenever you fancy, or you can completely ignore them.  All of the messages, error notifications and warnings that show up in your handy notification bar are now easier to understand and act upon.

You now have the ability to go to your favorite websites straight from the taskbar on your computer!  It’s called pinning a site.  When you click on your pinned site, the internet will come up, where the navigation controls and browser frame will have incorporated the site’s icon and primary color.  This provides an exceptional viewing experience of your site.

In terms of security, let’s just say IE 9 has got your back!  There are a lot of filters and threat detectors that all sound very impressive.  In particular, the SmartScreen Filter.  This handy filter protects you from all sorts of things you can encounter during your internet experience.  It features anti-phishing protection, application reputation, and anti-malware protection, all working together to keep your computer and online information safe.

There is another security feature called InPrivate Browsing, which is great if you are using a shared computer or one located in a library or internet café.  InPrivate Browsing  works to prevent your browsing history, cookies, form data, passwords, and other information from being retained by the browser.  You can start an InPrivate session with a simple Ctrl+Shift+P, and end your session by closing the browser window.

So many features are presented with the release of Internet Explorer 9, I can agree with Microsoft when they say that IE 9 is fast, clean, and trusted.

According to Apple, Safari is now “more fascinating, more secure, and more fun.”  I couldn’t agree more.  With so many new features, I have no idea where to begin.  Since I can’t talk about everything, you can satisfy your thirst for knowledge about Safari at http://www.apple.com/safari/whats-new.html.

There’s the handy Reading List, ideal for those of us who don’t have enough time to spend on a web page when we come across it.  Simply save an interesting page to the Reading List, and when you have some time on your hands, go back and check it out.  This way, you won’t have to try and remember what you wanted to look at earlier this week, because it will be peeking at you from over on the reading list.

With the latest version of Safari comes the most secure version to date.  The Privacy Pane, found in Safari preferences, shows you what kind of data websites are storing and lets you remove it if you so desire.  It also lets you choose whether websites request your location, as well as lets you customize your cookies (delicious!).  There is also Private AutoFill.  Personally, I love it when my browser fills in my information into a web form.  But, there are times when that isn’t the case.  With Private AutoFill, Safari detects when there is a form to be filled in, and lets you choose whether or not you want your information automatically filled in.

Apple continues to make some nice improvements to its browser.

Google Chrome is known for its speed, simplicity, and security.  The newest release is version 11.0.696.50, and comes with the features to back up its reputation.  Let’s look at some of these features today.  For a complete look at Google Chrome, check out http://www.google.com/chrome/intl/en/more/index.html.

Chrome has its own V8, literally.  It is a more powerful JavaSript engine that was built in order to run complex web apps with speed.  And we all know that incredibly speed = extremely convenient for us!  It is also fast and easy to search and navigate.  Gone are the days of separate navigation and search bars, as they have united into Chrome’s Omnibox.  Simply start typing in what you want, and a suggested list of both websites and search results will be provided by what Chrome calls the “Instant Feature,” all before you hit enter.

Chrome helps to protect you and your beloved computer from malicious websites through several different technologies.  Safe Browsing displays a warning page if you go to a site that is suspected of containing malware or phishing, a warning page will show up in your browser to alert you.  Another technology, Sandboxing, is used to help prevent malware from installing itself on your computer.  It also protects you from pages that attempt to monitor your internet activities, steal information from your hard drive, and leave programs on your unsuspecting computer.  Finally, there are auto-updates that make sure all of your security measures are up-to-date.  They are updated automatically – you don’t have to click or do anything.

Your private information should stay private.  Chrome allows you to browse in Incognito Mode, which keeps any of your actions from being recorded.  This comes in handy when you don’t want to keep changing your privacy settings back and forth between browsing sessions.  When in Incognito Mode, you get to see a cool little incognito man icon in the corner of your screen!  (It looks really cool).

Chrome always sets its standards high by continually improving their blazing fast speed and peace of mind security and privacy settings.

So, you don’t think that YouTube, Facebook, MySpace, Twitter, or any of the other social media web tools are beneficial to your business?  Fair enough.  Every business has to evaluate these tools for themselves and if they can’t find a way to use them to further their business goals or if they aren’t willing to commit the time and resources needed to learn and use the tools effectively, they should probably put their efforts into something else. However, what if these tools are used by others to affect your business?

Customer No-Service

Before social media sites like YouTube, the Average Man had little public recourse when he became the victim of a business’s Customer No-Service. United Airlines learned about the power of social media (YouTube.com in particular) and the consequences of bad service the hard way.

Dave Carroll spent a great deal of time trying to get United Airlines to fix an expensive Taylor guitar that their baggage handlers had broken. He created a video (several, actually) about his experience and posted it on YouTube. The last time I checked, the video was viewed 6.8 million times and has created a public relations nightmare for United (and a public relations boon for Taylor guitars). Read the full story here.

What are people saying about your company on social media sites? Do you even check? How will you respond to criticism (or praise)? It only takes one employee to tick-off the wrong customer and you could become a laughing stock.  United could have avoided their fate by admitting responsibility and coughing-up a measly $3500 to replace the guitar. How much damage has been done to their reputation?

Getting Flamed

United’s fate was self inflicted and deserved (in my opinion), but what if your company is being talked about on social media sites in maliciously unflattering terms based on false information or outright lies?  Getting flamed can have serious repercussions – do you have a plan in place to deal with it?

How could this happen to you?  Rumors could easily be started by [ex-]employees, [ex-]vendors, competitors, political opponents or anyone else with an axe to grid, real or imagined.  Knowing how to respond quickly, professionally and honestly could save the good, hard-earned reputation of your business from cyber-bullies.

Final Thoughts

It used to be hard for the little guy to take a serious swipe at a business or private individual.  Think back to the 80′s – what could you do, really? Print and post flyers? Phone all your friends?  Whoopity-do. If you had really gotten the shaft perhaps you’d get on local TV. Now any teen with a video phone can shoot and post a video in minutes.  True, it would need to be pretty compelling to get everyone’s attention (after all, few of us have the talent of a Dave Carroll) and yet it happens every week. Be prepared and be alert.

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What kind of products, services, or information does your customer want?  Are you regularly asking them?

Sometimes getting your customers and prospects to open up about what they want is difficult at best.  You call them up and they haven’t thought about it, so you don’t get good information.  Or you send them a survey in the mail, it sits on their desk for a while until they finally decide it’s junk and it makes its way into the recycle bin.

To get good information you have to reach your prospect when they are thinking, “wouldn’t it be really great if company X provided this service!”  Of course you represent company X.

When they come to this realization it might be when they are reading your email.  Or it might be when they are visiting your blog.  Or it might be when they are on your site looking to make a purchase.  Or, if you really planned things well, it will be when they are getting a regular email communication from you.

However it is that your customer or prospect is thinking about you is not relevant to this article.  What is important is that when they are thinking about you, that you provide them a way to give you the feedback you need.

How about using an online survey tool?  We often use Survey Monkey.  It’s quite easy to create small surveys and there’s no cost for the basic level of service.  To see an example of a free survey, here’s one I created that has only a single question…

Click here to take survey.

Go ahead, click on the link.  As long as you’re there you might as well complete the survey.  I’m looking for additional blog topics you might be interested in.  Contribute your ideas and see them come to life right here!

Besides collecting new ideas your survey could ask about a user’s experience on your site, what do they like or dislike?  It could introduce them to a new service and help you refine some preferences before you release it.  It could even allow you to discover what people think of certain price points.  How you use a survey is only limited by your own imagination.

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“A good site is directed by marketers, not website designers.”   This statement is very powerful and something that every business needs to take seriously.  Your site is not just about a nice design and layout; your website must be aligned with your overall marketing strategy.  In order to understand how your website fits into your overall marketing efforts, you need to understand how people are using your website.

Do you have a statistics package on your website?  Having one can provide you with the information you need to understand your website visitors.  Statistics can also alert you to improve areas such as site content, navigation, design, etc.

To consider your website successful would mean that your visitors are doing exactly what you want them to do when they visit your site.  Is this true for you?  If not, what are your visitors doing instead?

Find out more about statistics.

Domain registration can be an overwhelming task since there are so many different registration companies. A Google search alone brings up 5,740,000 results! Each company seems to offer the same service so what should you look for, and which company do you choose?

The most important thing is to make sure that when you register a domain, YOU are the owner. It is a common mistake to allow the person or company who registers it for you to be the owner. If you do not own the domain, it can be difficult if you ever want to move to a new hosting company. The good news is that there is a resource online called “whois” that can identify the domain owner. If you discover that you don’t own your domain, you should work to get that fixed right away.

If you are not 100% sure if you own the domain, go to www.whois.com right now.  When you get to the site, click on the words that say “WhoIsLookUp” located in blue above the search bar.  You will be able to see all of the contact information related to the registrant.  By the way, did you know all that information is public?  Be careful of what personal information you type in because if you’re not, anyone could start emailing or calling your personal information.  The good news is there is a way to hide this information.  Tell your registration company that you are interested in privacy and they can hide it for an additional fee.

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